看房客户分析

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1、财信［电子校项目］客户调研报告调研说明：木部分调查采用的是楼盘定点拦截调查，抽取渝北区在售的典型小户型项目和公寓项目的看房客八进行拦截访问，了解这类客户置业的需求特征、对加州片区看法和对产品的要求，为本项日产晶定位找准依据。深入了解客户对电子校地块的看法，听取他们对电子校地块不同见解，通过与不同类型客八的沟通，寻找木项目可能吸引客户的亮点。♦调查对象：H前有潜在客户♦调查形式：定点楼盘拦截访问♦调研地点：访问地点FrequencyPercentValidPercentCumulativePercentValid波尔多公W1411.011.011.0加州1号97.17.118.

2、1JJ象时代3729.129.147.2蚂蚁SOIIO86.36.353.5富悦阳光2922.822.876.4百康年拿铁城2922.822.899.2聚信广场1・8.8100.0Total127100.0100.0♦抽样方法：分层随机抽样♦分析软件：SPSS、Excel♦研究分析方法：消费者需求曲线、消费者行为及心理研究♦有效样本量：N=127一.客户背景从事的职业FrequencyPercentValidPercentCumulativePercentValid公务员118.78.78.7专业技术人员（医生/教师/会计师/设计师）3225.225.233.9行业人士（金緻

3、/IT/通讯/电力/房地产）3527.627.661.4个体工商户75.55.566.9私营业主75.55.572.4自由职业者129.49.481.9国冇大中型企业97.17.189.0退休/离休人员107.97.996.9其他43.13.1100.0Total127100.0100.0年龄FrequencyPercentValidPercentCumulativePercentValid20-25岁3124.424.424.426-3()岁2922.822.847.231-35岁2318.118.165.436-40岁1511.811.877.241-50岁1310.21

4、0.287.450岁以上1612.612.6100.0Total127100.0100.0家庭结构FrequencyPercentValidPercentCumulativePercentValid单身贵族2217.317.317.3二人吐界1814.214.231.5三n之.家6450.450.481.9三代同堂1612.612.694.5其他75.55.5100.0Total127100.0100.0年齡庭结构家庭结构单身贵族二人世界三口乙家三代同堂其他Total年龄20-25岁41.9%59.1%22.6%38.9%19.4%9.4%9.7%18.8%6.5%28.6%

5、100.0%24.4%26-30岁27.6%36.4%27.6%44.4%34.5%15.6%10.3%18.8%100.0%22.8%31-35岁4.3%4.5%87.0%31.3%4.3%6.3%4.3%14.3%100.0%18.1%36T0岁86.7%20.3%6.7%6.3%6.7%14.3%100.0%11.8%41450岁76.9%15.6%7.7%6.3%15.4%28.6%100.0%10.2%50岁以上18.8%16.7%31.3%7.8%43.8%43.8%6.3%14.3%100.0%12.6%Total17.3%100.0%14.2%100.0%50

6、.4%100.0%12.6%100.0%5.5%100.0%100.0%100.0%子女情况FrequencyPercentValidPercentCumulativePercentValid冇7256.757.157.1没有5442.542.9100.0Total12699.2100.0MissingSystem1.8Total127100.0子女年龄FrequencyPercentValidPercentCumulativePercentValid5岁以卜1511.820.320.35-12岁以下2217.329.750.012-15岁64.78.158.116-18岁8

7、6.310.868.918岁以上2318.131.1100.0Total7458.3100.0MissingSystem5341.7Total127100.0目前居住区域FrequencyPercentValidPercentCumulativePercentValid江北区4434.634.634.6渝北区3326.026.060.6渝中区1511.811.872.4沙坪坝区86.36.378.7九龙坡43.13.181.9南岸区97.17.189.0高新区1.8.889.8郊县107.97.997.