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1、南歹揑2大学NANJINGUNIVERSITYOFSCIENCE&TECHNOLOGY期论文作者：时孟洁学号：915113100103学院：理学院专业：光电信息科学与工程题目：ThepopularityofKoreanTVdramaanditsimpactonChineseTVdrama.指导者：张玉年月得分:TitleThePopularityofKoreanTVDramaAndItsImpactonChineseTVDrama.AbstractKoreanTVdramashavegainedahugesuccessinChinese
2、marketinpastthirtyyears-ThispaperaimstoanalyzethereasonswhyKoreanTVdramasaresopopularandsuccessful,andtheimpactsonChineseTVdramas.Basedontheresultsfromthequestionnaireandinterviewswithstudentsandadults.ITsfoundthatmanyfactorsdeterminethesuccessofKoreanTVdramasinChina.The
3、contributingelementsforitssuccessarethesimilarbutmorefashionableculturewithChina,theuniqueartisticfascinationandtheperfectmarketingstrategytotheaboard・Alsobycomparing,ChineseTVdramasstillneedtoimprovedinmanyelementsandthereisalotwecanlearnfromKoreanTVdramas.KeywordsKorea
4、nTVdramas,Popularity,ChineseTVdramas,Impact1IntroductionRecently,followingaseriesofpreviouspopularKoreanTVdramasuchasMissmermaid,FullHouse,AutumnFairyTales.etc.AKoreanTVdramacalledDescendantsoftheSunhascapturedwideattentionanddiscussioninChina,whichquicklycultivatesaninc
5、reasingnumberofloyalaudiencesespeciallyyoungfemaleadultsandevensomeidols,andalsoenjoygreatadmirationandsuccessinChinesemarket.Actually,ChineseTVdramashavebeendeeplyinfluencedbytheentryofKoreanTVdrama.TheartistroutethatKoreanTVdramashaveopenedisinlinewiththenatureofTVdram
6、asandalsoofgreatnationalfeaturesinsubjectsource,writingmethod,actingstyle,emotionalscaleandaestheticquality(YangShizhen,2002).KoreanTVdramasareabletoactualizetheeffectivebalanceandintegrationbetweenthemultipleartisticelementssuchascultureandeverydaylife,dialogueexpatiati
7、onandactiontenseness,planararrangementsandtridimensionaleditetc(XieJianhua,2003)>Theseprofessionalresearchconclusionsaregenerallybasedontherelevanttheory,buttheconclusionsdrawnfromtheaudience'sviewsontheKoreandramaareusuallydifferent.Investigatingtheaudiencesaboutthepopu
8、lar让yofKoreanTVdramasmakesusmoreaccuratelyunderstandthetruereasonswhyKoreancanattractalargenumberofdiff
