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1、UNIT8 CorporateCultureCONTENTSTeachingAimsTextA12TextB3SupplementingReading41TEACHINGAIMSAfterstudyingthisunit,youarerequiredtoHaveageneralideaofwhatcorporatecultureis.2.Understandthethreetypesofinnovation.3.HaveageneralideaofwhatWalmartcultureis.TextAWhatiscorporatecu
2、lture?PreviewquestionsWhatisHewlett-Packard'scorporateculture?HowdidSouthwestmaintainitsculture?HowdoestheHofstedeCulturalOrientationModelclassifycultures?TEXTAReadingComprehensionReadthefollowingsentencesanddecidewhethertheyaretrue（T)orfalse（F)．1.Intheauthor’sopinion,c
3、orporatecultureistypicallycreatedunconsciously,basedonthevaluesoftheemployeesofanorganization.()2.Hewlett-Packardisacompanywhosecorporatecultureisbasedonrespectforothers,asenseofcommunity,plainhardwork.()3.Southwestisthelargestairlineintheworldbynumberofpassengerscarrie
4、dperyear(asof2009).()FTT4.AccordingtoHofstedeCulturalOrientationModel,peopleexpectandacceptpowerrelationsthataremoreconsultativeordemocraticincultureswithlargepowerdistance.()5.InHofstede’sclassificationsofculture,masculineculturesmeanthemalearemorecompetitive,assertive
5、,ambitious,andzealousabouttheaccumulationofwealthandmaterialpossessionsthanthefemale.()FFTEXTAReadingComprehensionTEXTANotesHewlett-Packard(惠普):Hewlett-PackardCompany,commonlyreferredtoasHP,isanAmericanmultinationalinformationtechnologycorporationheadquarteredinPaloAlto
6、,California,USA.HPisoneoftheworld'slargestinformationtechnologycompaniesandoperatesinnearlyeverycountry.TEXTANotesHPspecializesindevelopingandmanufacturingcomputing,datastorage,andnetworkinghardware,designingsoftwareanddeliveringservices.Majorproductlinesincludepersonal
7、computingdevices,enterpriseservers,relatedstoragedevices,aswellasadiverserangeofprintersandotherimagingproducts.TEXTANotesSouthwestAirlines(美国西南航空公司):SouthwestAirlinesCo.isanAmericanlow-costairline.TheairlinehasitsheadquartersonthegroundsofDallasLoveFieldinDallas,Texas.
8、Southwestisthelargestairlineintheworldbynumberofpassengerscarriedperyear(asof2009).Southwestmaintainsthethird-
