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1、专业英语四级阅读模拟题18READINGCOMPREHENSIONTEXTAInthefirstyearorsoofWebbusiness,mostoftheactionhasrevolvedaroundeffortstotaptheconsumermarket.Morerecently,astheWebprovedtobemorethanafashion,companieshavestartedtobuyandsellproductsandserviceswithoneanother.Suchbusiness-to-businesssalesmake
2、sensebecausebusinesspeopletypicallyknowwhatproductthey*relookingfor•Nonetheless,manycompaniesstillhesitatetousetheWebbecauseofdoubtsaboutitsreliaHBusinessmenneedtofeeltheycantrustthepathwaybetweenthemandthesupplier,HsayssenioranalystBlameErwinofForresterResearch.Somecompaniesare
3、limitingtheriskbyconductingonlinetransactionsonlywithestablishedbusinesspartnerswhoaregivenaccesstothecompany1sprivateintranet.AnothermajorshiftinthemodelforInternetcommerceconcernsthetechnologyavailableformarketing.Untilrecently,Internetmarketingactivitieshavefocusedonstrategie
4、stonpullncustomersintosites.Inthepastyears,however,softwarecompanieshavedevelopedtoolsthatallowcompaniestonpushninformationdirectlyouttoconsumers,transmittingmarketingmessagesdirectlytotargetedcustomers.Mostnotably,thePointCastNetworkusesascreensavertodeliveracontinuallyupdateds
5、treamofnewsandadvertisementstosubscribers1computermonitors.Subscriberscancustomizetheinformationtheywanttoreceiveandproceeddirectlytoacompany1sWebsite.CompaniessuchasVirtualVineyardsarealreadystartingtousesimilartechnologiestopushmessagestocustomersaboutspecialsales,productoffer
6、ings,orotherevents•ButpushtechnologyhasearnedthecontemptofmanyWebusers.Onlineculturethinkshighlyofthenotionthattheinformationflowingontothescreencomestherebyspecificrequest.Oncecommercialpromotionbeginstofillthescreenuninvited,thedistinctionbetweentheWebandtelevisionfades.That1s
7、aprospectthathorrifiesNetpurists.ButitishardlyinevitablethatcompaniesontheWebwillneedtoresorttopushstrategiestomakemoney.TheexamplesofVirtualVineyards,Amazon,com,andotherpioneersshowthataWebsitesellingtherightkindofproductswiththerightmixofinteractivity,hospitality,andsecuritywi
8、llattractonlinecustomers.Andthecostofcomputingp