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1、成人学士学位英语考试模拟试卷（1）9PartIReadingComprehensionPassageoneTheproducersofinstantcoffeefoundtheirproductstronglyresistedinthemarketplacesdespitetheirproduct'sobviousadvantages.Furthermore,theadvertisingexpenditureforinstantcoffeewasfargreaterthanthatforregularcoffe
2、e.Effortsweremadetofindthecauseoftheconsumers'seeminglyunreasonableresistancetotheproduct.Thereasongivenbymostpeoplewasdislikeforthetaste.Theproducersuspectedthattheremightbedeeperreasons,however.Thiswasconfirmedbyoneofmotivationresearch'sclassicstudies,oneo
3、ftencitedinthetrade.MasonHaire,aprofessoroftheUniversityofCalifornia,constructedtwoshoppingliststhatwereidenticalexceptforoneitem.Thereweresixitemscommontobothlists:hamburger,carrots,bread,bakingpowder,cannedpeaches,andpotatoes,withthebrandsoramountsspecifie
4、d.Theseventhitem,infifthplaceonbothlists,read"onepoundMaxwellHouseCoffeeononelistandNescafeInstantCoffeeontheother.Onelistwasgiventoeachoneinagroupoffiftywomen,andtheotherlisttothoseintheothergroupofthesamesize.Thewomenwereaskedtostudytheirlistandthentodescr
5、ibe,asfarastheycould,thekindofwoman("personalityandcharacter")whowoulddrawupthatshoppinglist.Nearlyhalfofthosewhohadreceivedthelistincludinginstantcoffeedescribedahousewifewhowaslazyandapoorplanner.Ontheotherhand,onlyonewomanintheothergroupdescribedthehousew
6、ife,whohadincludedregularcoffeeonherlist,aslazy;onlysixofthatgroupsuggestedthatshewasprobablynotagoodwife.Nooneintheothergroupdrewsuchaconclusionaboutthehousewifewhointendedtobuyregularcoffee.1.Intheopinionofinstantcoffeeproducers,_____________.A.peopleshoul
7、dbuyregularcoffeeB.regularcoffeeissuperiortoinstantcoffeeC.instantcoffeeshouldhaveagoodmarketbecauseofitsobviousadvantagesD.theadvertisingexpenditureforregularcoffeeisverygreat2.Inthisinstance,thepurposeofmotivationstudywastodiscover____________.A.whytherewe
8、redeeperreasonsB.whyinstantcoffeedidnottastegoodC.whyregularcoffeewassuccessfulD.thereasonwhypeopleresistedinstantcoffee3.Thelistonwhich"NescafeInstantCoffee''waswrittenasanitemwasgiventoagroupc
