【万科项目报告】深圳万科棠樾项目研究报告

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1、万科·棠樾项目研究报告目录1．万科棠樾项目概况.............................................................................................32．土地属性研究..........................................................................................................52.1地块属性分类说明...........................................

2、...............................................52.2适合此地块的开发理念.................................................................................63．项目客户定位..........................................................................................................64．项目产品定位与产品分析...............

3、.......................................................................64.1产品定位.........................................................................................................64.2产品分析..............................................................................................

4、............64.2.1规划思想...............................................................................................64.2.2文化主题分析.......................................................................................74.2.3景观环境分析..........................................................

5、...........................104.2.4建筑规划实体分析.............................................................................105.项目可借鉴之处......................................................................................................115.1合适的开发模式与理念.......................................

6、.........................................115.2明确、精准的定位.......................................................................................125.3项目主题极为明确并具有鲜明文化性.......................................................126.4具有视觉冲击力的卖场......................................................

7、.........................145.5适量的产品预留空间----品位与超值共存................................................155.6低开高走的价格策略...................................................................................156．项目的反思................................................................................