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1、Inpraiseoftechno-austerity技术简约化的颂歌Jun1Oth2010
2、TheEconomistAUSTERITYisawordmuchfoundonthelipsofpoliticiansandeconomistsatthemoment;butitisseldomheardfromtechnologists.Andalthoughtheideathat"lessismore"hasmanyadherentsinarchitecture,designandfashion,thetechnologyindustryhashistorically
3、espousedtheoppositeview.Productsshouldhaveasmanyfeaturesaspossible;andnextyear'sversionshouldhaveevenmore.Aspricesfall,whatstartsoffasafancynewibaturcquicklybecomescommonplace一trybuyingaphonewithoutacamera,oracarwithoutelectricwindows一promptingcompaniestoaddnewfeaturesinanefforttoout
4、dotheirrivals.Nevermindifnobodyusesmostofthesenewfeatures(thisarticleisbeingtypedintoword-processingsoftwarefrom1997,forinstance,butitseemstoworkperfectlywell).Inanarmsrace,moreisalwaysmore.Butnowtherearesignsthattechnologistsarewakinguptothebenefitsofminimalism,thankstotwothings:fea
5、turefatigueamongconsumerswhosimplywantthingstowork,andstrongdemandfromlessaffluentconsumersinthedevelopingworld.ItistellingthatthemarketvalueofApple,thecompanymostcloselyassociatedwithsimple,eleganthigh-techproducts,recentlyovertookthatofMicrosoft,thecompanywiththemostnotoriouscaseof
6、new-featuritis.Anotherstrandoftechno-austeritycanbefoundinsoftwarethatkeepsthingssimpleinordertoreducedistractionsandensurethatcomputer-usersremainfocusedandproductive.Manywordprocessorsnowhavespecialfull-scrccnmodes,sothatallunnecessaryanddistractingmenus,palettesandsoonarcdisabledo
7、rhidden;ratherthanfiddlingwithfontsizesorcheckinge-mail,youareencouragedtogetonwithyourwriting.IfthetemptationtohaveaquicklookatFacebookprovestoomuch,thereareprogramsthatwilldisableaccesstoparticularwebsitesatspecifiedtimesofday;andifthatisnotdraconianenough,thereareevensomeprogramst
8、hatcanblockinternetaccessaltogether(seeTechnologyQuarterly).Acomputeronwhichsomefeaturesarcnotpresent,orhavebeendeliberatelydisabled,mayinfactbemoreusefulifyouarctryingtogetthingsdone.Andthenthereisthephenomenonof“frugal^innovation—thenewideasthatemergewhentryingtoreducethecostofsome
9、thinginorder
