二线城市会展业发展模式和对策研究

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1、本科生毕业论文国内二线城市会展业发展模式和策略研究——以郑州市为例姓名学号专业指导教师2012年5月20日会展经济已经是国民经济重要组成部分，对国民经济的增长冇重要作用。一个城市的会展经济发展水平也决定着这个城市的经济发展水平和对外开放程度。经过多年的发展，国内各个地区会展业取得不俗的成绩，但是各个地区的会展发展模式和策略仍有很多缺失。如发展模式不明确，发展策略无规划，会展城市概念不清楚，会展定位不明朗，会展项目盲目，会展监管缺失，会展发展不符合市场发展规律，会展发展不符合规划等。本文通过定性分析的方法，分

2、析会展城市的概念，提出二线会展城市标准，确定郑州市为二线会展城市。通过对比分析的方法分析国内外主要会展城市发展模式，着重分析郑州市会展发展现状，结合郑州会展发展实际情况，提出郑州市会展发展应是政府主导+市场化运作的模式。发展策略为政府制定详细符合实际的发展规划、完善基础设施、争取国内外知名展会在郑州举办资格和鼓励郑州商业会展大力发展等。关键词：会展城市；发展模式；发展策略AbstractExhibitioneconomyhasbecomeanimportantpartofnationaleconomy,wh

3、ichisalsoadrivingforceofnationaleconomy.Thelevelofacity^sexhibitioneconomyisactuallyareflectionofthecity'seconomiclevelandopening-updegree.Afteryearsofdevelopment,theexhibitionindustryinvariousareasathomehasmaderemarkableachievements,buttherestillhavemanyd

4、eficienciesofdevelopmentpatternsandstrategiesindifferentplaces.Forinstance,manycitieshavenoclearideaofthedevelopmentpattern,theconceptionofexhibitioncityandthestatusofexhibition・Havingnointegralstrategiesofdevelopment,choosingaimlesslyofexhibitionprojectsa

5、ndlackingofsupervisionsystem,theydevelopexhibitiongoesagainstthelawofeconomyandtheintegralplanofthecity.Throughthetechniqueofqualitativeanalysis,thispaperwillanalyzetheconceptionofexhibitioncity,putforwardthestandardofsecond-tiercityanddefineZhengZhouasaca

6、seinpoint.Meanwhile,thispapermakeacomparisonofexhibitiondevelopmentpatternsbetweencitiesathomeandabroad,puttingspecialeffortstoanalyzethecurrentsituationofexhibitiondevelopmentinZhengZhou.Besides,bycombinewiththerealitiesofexhibitiondevelopmentinZhengZhou,

7、theauthorproposesthattheexhibitionindustryinZhengZhoushouldbedevelopedinapatternwhichthegovernmentplaysaleadingrolewhileoperatedthroughmarketing.Awell-designeddevelopmentstrategyprovidesgovernmentadetailedandpracticaldevelopmentprogramme,whichleadsgovernme

8、ntmakemoreeffortstoimprovetheinfrastructure,striveformoreopportunityforZhengZhoutorunfamousexhibitionshomeandabroadandencouragethedevelopmentofbusinessexhibitioninZhengZhou.KeyWords:exhibitioncity;development