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1、中辰3学隧GlobalMarketingReportInternationalEducationCollegeMarketing083Appendix：Product：SKYWORTHTargetcountry:IndiaGroupmember：刘森：200896324325赵舜：200896324330关梦洁：200896324301刘亚晖:200896324308赵亚玲：200896324315张芷筠：200896324316Brand:SKYWORTHwasestablishedin1988,theheadquarte
2、rsislocatedinShenzhenHighTechnologyIndustryParkwhichwascalledtheinnovative"SiliconValleySKYWORTHisalarge-scalehigh-techgroupcompanyfocusingondevelopingandmanufacturingconsumerelectronics,networkcommunications,LEDlightingandetc.AnditwaslistedinHKin2000.After23years
3、ofdevelopment,SKYWORTHascendedintotheworldstoptenTVbrands,leadingbrandinChinaandthe13thplaceintheChinaElectronicsfirsthundredbrandswith20,000employeesSKYWORTHTVistheonlyprivatetelevisionbrandinChina.From1988tothepresent,SKYWORTHTVthroughupsanddowns,fromasmallunknow
4、nbrandbecamethebestsellingdomesticbrand,usingthe"encirclingthecities'strategies,interpretedamythintheapplianceindustries.'Healthybeautifylifeeverysecond,isthesloganofSKYWORTHtelevision.Fromthefirsthealthynoflashingtelevision,thefirsthigh-definitionflatscreen,thefir
5、stliquidciystalcanberecorded,thefirstmultimediaentertainmenttelevision,SKYWORTHkeeponinnovatinginthetechnologydevelopment,andinthepursuitofenhancingthequalityofhuman'slifeonthebasisofpursuingtheperfectqualityoftelevision.SKYWORTHcontinuousimprovethesellingperforman
6、cewhilealsoincreasingreputationintheheartsoffolks,hasbecometheindustry.Products:SKYWORTHgroupintroducedthefirst“sixcolor9colorTVtechnologyhas,infact,intoanewhealthyTVera.Therefore,theimprovementofTVpicturequalityproducedbyitisindisputable.The"sixprimarycolors1'isth
7、eproprietarytechnologyfordevelopingluminancevalues,contrastanddefinitionoftelevisioninSKYWORTH.Itisbasedonthetraditionalthreeprimarycolor(RGB)andappendedthreenewprimarycolorwhichincludeblueness,fuchsineandyellow.Withthesuccessof"sixprimarycolors”,iteffectivelysolve
8、dthedeficiencytraditionalthreeprimarycolor(RGB),suchasfuzzycolorperformanceandlowdefinitionindynamicpictures."HealthyisNodazzlingHasthetargetofpr
