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1、[Word版，可自由编辑！】益力多一营销策划书学校:XXXXXXXXXXXXXXXXXXXXXXXXX一市场营销__指导老师答辩日期2009级__XXXXXX2011年11月—XXX摘要益力多■一酵毋奶，活性乳酸菌饮品，是由一名日本藉内科医生兼硏究员一故代田稔博士(1899・1982)在日本KYOTO大学硏究而成。在1930年的日本，正藉当时社会经济甚差，而生活水平，卫生环境下降,引致人民营养失调，於是一些疾病如霍乱及痢疾便漫延起来。在当时社会关注防止病菌漫延下，引致田稔博士专责研究和调查那一种细菌的品种能通过对人体内部或肠胃的抗酸性测试或有益人体。在
2、1930年起五年内，共测试了300多种细菌，而最后发现了一种乳酸菌能有效地抵抗人体的胃酸及胆汁,并命名为SHIROTA.……1935年他更开始生产”YAKULF—益力多、酵母奶饮品，而益力多就在这种医疗研究下，产生出来的饮品,而益力多更在1938年正式把商标注册。【关键词】益力多乳酸菌品牌策划AbstractYAKULT-withoutleavenmilk,activelactobacillusdrinkzisfromaJapanesebyaphysicianandresearcher・sogenerationfielddrhaving(1899198
3、2)theKYOTOuniversityinJ叩anandinto.In1930yearsoftheJapanese,throughthesocialeconomyatthattimeisverypoor,butlifelevel,healthsurroundings,causepeople'smalnutrition,sosomediseasessuchascholeraanddysenteryandspreadup.Atthattimetopreventgermsspreadsocialconcern,havingsufferedfieldrese
4、archandinvestigationthatdrdedicatedabacterialbreedcanthroughtheinsidehumanbodyorintestinesandstomachacidtestorbeneficialresistanceofthehumanbody.Inthe1930yearsupwithinfiveyears,weretested300varietybacteria,andfinallyfoundakindoflacticacidbacteriacaneffectivelyresisthumanstomacha
5、cidandbile,nameforSHIROTAIn1935,hebegantoproducemoreYAKULT,yeastmilkdrinks,andmorethanitisinthis(medicalresearch,createdoutofdrinks,andmorethanin1938(inmoreformaltrademarkregistration.Keywords:YakultlactobacillusBrandplanningAbstractYAKULT-withoutleavenmilk,activelactobacillusdr
6、inkzisfromaJapanesebyaphysicianandresearcher・sogenerationfielddrhaving(18991982)theKYOTOuniversityinJ叩anandinto.In1930yearsoftheJapanese,throughthesocialeconomyatthattimeisverypoor,butlifelevel,healthsurroundings,causepeople'smalnutrition,sosomediseasessuchascholeraanddysenterya
7、ndspreadup.Atthattimetopreventgermsspreadsocialconcern,havingsufferedfieldresearchandinvestigationthatdrdedicatedabacterialbreedcanthroughtheinsidehumanbodyorintestinesandstomachacidtestorbeneficialresistanceofthehumanbody.Inthe1930yearsupwithinfiveyears,weretested300varietybact
8、eria,andfinallyfoundakindoflacticacidbacteriaca
