亚马逊商业管理分析

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1、BUSINESSMANAGEMENTamazon.com.ContentoftableIntroduction3Overview3Products5Technology7Competition9Marketing13Conclusion15Reference16IntroductionThisreportwillconcludethehistoryoftheAmazon.com;introduceAmazon'smajormarketandthelistofAmazon，sannualdata.ItdemonstratestheBigissuetimelineaboutAmazonsinc

2、eitwasbuiltin1994.WealsoexplainedandanalyzedthefrontandbacktechnologyofAmazon.comandfoundoutAmazon'smaincompetitorsintheonlineretail.Thenwefocusonthemarketingofthee-commerce,indentifiedtheproblemwithAmazon.comandthemarketingshares,segmentandmarketpositioningofAmazon.OverviewofAmazonAmazonisaFortun

3、e500Americane-commercecompanyinSeattle,Washington・ItisthelargestonlineelectronicretailerinAmericaandItisalsotheleaderofe-commerceallovertheworld.JeffreyBezosbuiltAmazonin1994.Itswebsitewasbuiltin1995.Itstartedasabookretailer,nowtheyexpandedtheirproductofferingsforinternationalsites,worldwidenetwor

4、koffulfillmentandcustomerservicecente匚Today,Amazonofferseverythingnotjustthebooks-AmazonoperatesitesintheUnitedKingdom,Germany,France,Japan,Canada,Italy,andChina(Joyo.com)andmaintainover40fulfillmentcentersaroundtheworldwhichencompassmorethan17.5millionsquarefeet.Thesewebsiteareseparatedbutthewebs

5、itemodelisthesameone.Amazonwentpublicin1997.ItsfirstshareholderBezoswrotetheletterforAmazon.com^success:"Startwithcustomersandworkbackwards...Listentocustomers,butdon'tjustlistentocustomers一alsoinventontheirbehalf...Obsessovercustomers/9Thispolicywasbackedbyastartlingbusinessphilosophy一Bezosplanne

6、donoperatingatalossfor4-5years.Itwasnotuntil2001thatAmazon.compostedanetprofitataminusculeone-centpershare.Yet,despiteitsbizarrebusinessstrategy,Amazon.comclaimedover1.4millioncustomersafteronlytwoyearsofbeingonline.Amazon'srevenuesaretriplethoseofitsnearestcompetitorStaplesInc・Now,45millionbethec

7、ustomersatAmazon.com.Theybuyeverythingfrombookstofashionproductstojewelrytochildrentoys.Itbecomeoneofthemostfamousbrandnamesintheworldandgarnersanestimated50%of让ssalesfromoverseasconsumers.Amazonsurvivingthedot-c