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1、对外经济贸易大学硕士学位论文银行保险分销渠道分析姓名：褚炜炜申请学位级别：硕士专业：金融学指导教师：王国军20090401AbstractAnskt•heimp0rtantcomp0nent0fmodernf•nanc•a1•ndustry，thebangindustryand•nsuranceindustrybearthecommonhistorybackgroundandhavec10sebus•1nessconnecti0n・Enteringthe?1“ce?ntury,as1:hetrad•t•0na10perationmode
2、1facinggraVechai1engesandimpacts,thecross—se11•ngbus•nessbetweenbankand•nsurancebusinesshasbeenasignificanLphenomenon・InrecenLyears,Chinesecommercia1banksandinsurancecompanieshaveaccomplishedachievementsinbankinsuranceexp1oration.However,itremainedsomeproblems,suchasthef
3、ragi1ityofcoopcrationrc1ationship,thcdctcriorationofthcmarkctcnvironmcntandriskofmanagement,whichiimitedthedeeperleveldevelopmentofbankinginsurance・WiththcturbulcntofChincsccapitalmarkct,thcwho1c.insuranceindusLryhasagraspofreadjusLingbusinesssLrueLureandchangingprofiImo
4、de1・Thepaperfirstreviewedsomere1ateddocumentsofsaleschanne1Sandbankinsurance,analyzcdandmadccomparisonofthetypica1bankinginsurancedevelopmentcharacterandmainoperationmode1Sintheforeignmaturcmarket,summarizedthemotivation,andanalyzedthefurthercountcrplanandsuggcstiononChi
5、nesebankinginsuranccdcvclopment,suchdeve1opmente•AfterthatrendofforeigtthepaperrevievelopinghistoryofChineserance,analyzeeve1opingsituationandtheexisbankinginsutingproblems,atkingthesametime,itedtheoutlookofChinesebaninsuranceandsummarixedthattheChinesebankinginsurancest
6、iIIatthehighspeeddevelopingstage,e1ofChinesebankinginsurancewifuture.Thepaperana1speciallyinthccounty・ThcmainmodeagencyagreementintyzedthepaternofforeignbankinginsurancedeChbadtv1nhelopmentandtncsckinginsurancehehistory,t・Onthesefoundations,itprasdefinitelhestrategiCorie
7、ntation・c]arifytheproductthought,reorganizethesaleschannelS,promotethecustomerserviceandbui1driskmanagement,whichwerehopingforhe1pthenextstepofChinesebankinginsurancereform・Keywords：Bancassurance,Distributionchannel,Operationmode1学位论文原创性声明本人郑重声明：所呈交的学位论文，是本人在导师的指导下,独立进行研
8、究工作所取得的成果。除文中已经注明引用的内容外，本论文不含任何其他个人或集体已经发表或撰写过的作品成果。对本文所涉及的研究工作做出重要贡献的个人和集体，均已在文中以明确方式标明。本人完全意识到本声明的法律责
