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1、enterpriseresources・Itexplorestheexistingproblemsarising,incommunicationmanagementforthepre-researchprojectoftheinstitute,andaimstoredesignthecommunicationmanagementutilizingrelevanttheoriessoastoensureeffectivecommunicationofthepre-research、projectmanagementandsmoothac
2、complishmentoftheprojectintheBCResearchInstitute.•I••;■:/••・、•Thebasicideaofthearticle-followstheprocessof"Raise—question—analyzequestion一solvequestion"・Thearticleisdividedintosixchapters.Thefirstchapterisintroductionthatraisesthequestion,introducetheimplicationandaimof
3、thetopic,andstatethestudystrategyandsubject;thesecondchapterisanoverviewofbasictheories:Itfirstintroducesrelevanttheoriesonpre-researchprojects,thendiscusson••9relevanttheoriesoncommunicationandcommunicationmanagement;thethirdchapterdescribesthebasicconditionsofcurrentp
4、re-research•••••projectsoftheinstitute,analyzethecurrentsituationsofitsinternalcommunicationandexternalcommunication,andthefactorsaffectinginternalandexternalcommunications;theforthchaptermakesananalysis■ofcommunicationrequirementanditsrolesforthepre-researchprojects;th
5、efifthchapteraimstobuildaneffectivecommunicationmanagementsystemfortheexistingproblemsofthepre-researchprojects,whichincludesprocessdesignforcommunicationmanagementandchanneldesignforcommunication;thesixthchapterstudiescommunication■•managementofthepre-researchprojectso
6、ftheinstituteandsum.upexperiencesorusefulpoints.•*Inthepaper,ithasmainlydealtwiththeimprovementandredesigningofthetheory-integrating-practicemethodadoptedinthecommunicationmanagementbytheBCresearchinstituteforitspre-researchprojects,inconsiderationoftheproblemsexistingi
7、nthecommunicationmanagementofthepre-researchprojects,thecomplexity,diversityandpracticalityinthepre-researchprojects,andtheanalysisanddiscussionsconcerning-thepre-researchprojects,communicationmanagementprocessesandchannelsoftheBCresearchinstitute・Keywords:BCResearchIns
8、titute,Pre-researchProject,CommunicationManagement1绪论,….1,•…3,…:3…4-1・1研究背景.•12研究意义和研究目的1-2.1研究意义..........・•・