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1、TheintroduceofcasinoindustryThegamingindustrywasonceknownasthe"evilindustry"hasbeenarapiddevelopmentinrecentyears.To2001,109countriesandregionsaroundtheworldrecognizethelegalizationofthegamingindustry,theannualincomeofover120billionU.S.dollars,Casinoisusuallybuiltincombinewithh
2、otels,restaurants,retailshoppingandothertouristattractions.Italsoprovidesfacilitiesforhostingliveentertainmenteventsandsportingevents.Moreandmorecountriesrecognizesolongashandlethenegativeimpactofthegarningindustrytothelocalcommunity,thegarningindustrywillbeabletobringconsidera
3、blerevenue,reducethenumberofunemployed,andpromoteeconomicdevelopment.Traditionalgarningindustryismainlyconcentratedinthedevelopedcountriesandregions,suchasLasVegas,AtlanticCity,MonteCarloandMacauisthetraditionalgamingindustrydevelopedareas.Developingcountriesisgraduallyaddedtot
4、heranksoftheSoutheastAsiancountriesaftertheAsianfinancialcrisis,whichtakesoneofthegarningindustryasakeydevelopmentindustry,thegarningindustry'seffortstothedevelopmentofAfrica,Oceani比somecountrieshavealsoincreased.Porter'sfiveforcesapplyinthecasinoindustryThebargainingpowerofbuy
5、erThebargainingpowerofbuyerhasanoverallratingofmedium・high.•Mostofthecasinoscustomersaretouristsandgamblers.Majoreconomicpillarsisgamingindustry,ithasledtothedevelopmentofthetourismindustry,theentertainmentindustry.Itplaysanimportsntrole.Sothegamblers,statusisirreplaceable・Itgi
6、vesgroupofgamblersalargeamountofbargainingpower.•WiththedevelopmentoftheInternet,therearemoreandmoreentertainmentactivitiesthatforcustomerstochoose,suchastheloto,Iandlords,sportsbettingandsoon.Alloftheseswitchcostisnotveryhigh.Socustomersarewillingtochoosethem.Insomedegree,itwi
7、llaffectthedevelopmentofthecasinoindustryandthenaffecttheotherindustry,becausetomanycities,theyattractthecustomertotravelingduetothecasino.Soitgivesthecustomerhavealotofbargainingpower.•Customersalsohavestrongfocusontheprice,thelevelofentertainingandenjoyablesotheyarelikelytosw
8、itchtoothercompetitorsiftheydon'tfeelentertaininganden
