战略管理20032

战略管理20032

ID:43574232

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页数:46页

时间:2019-10-11

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1、Chapter10EvaluationandControlReadSections:10.1,10.2,10.6,10.7,AppendixPrenticeHall,2004Chapter101Wheelen/HungerEvaluationandControlEvaluation&Control:–Processthatensuresthatthecompanyisachievingwhatitsetouttoaccomplish.Comparesperformancewithdesiredresults.PrenticeHall,2004Chapter1

2、02Wheelen/HungerEvaluationandControlPrenticeHall,2004Chapter103Wheelen/HungerEvaluationandControlEvaluation&ControlInformation:–PerformancedataandactivityreportsPrenticeHall,2004Chapter104Wheelen/HungerEvaluationandControlMeasuringPerformance:–Performance=endresultofactivity•Measur

3、esdependonorganizationalunit–Measures:•ROI•SteeringControls–SPCPrenticeHall,2004Chapter105Wheelen/HungerEvaluationandControlTypesofControl:–BehaviorControls•Policies,rules,SOP’s,directives–OutputControls•Objectives,targets,milestones–InputControls•Resources,knowledge,skills,valuesP

4、renticeHall,2004Chapter106Wheelen/HungerEvaluationandControlActivity-BasedCosting:–ABC•Allocatingindirectandfixedcoststoindividualproductlinesbasedonthevalue-addedactivitiesgoingintothatproductPrenticeHall,2004Chapter107Wheelen/HungerEvaluationandControlReturnonInvestment(ROI)Tradi

5、tionalEarningsperFinancialShare(EPS)MeasuresReturnonEquity(ROE)PrenticeHall,2004Chapter108Wheelen/HungerEvaluationandControlShareholderValue–Presentvalueoftheanticipatedfuturestreamofcashflowsplusthevalueofthecompanyifliquidated.PrenticeHall,2004Chapter109Wheelen/HungerEvaluationan

6、dControlEconomicValueAdded(EVA)–EVA=Aftertaxoperatingincome–(investmentinassetsxweightedaveragecostofcapital)PrenticeHall,2004Chapter1010Wheelen/HungerEvaluationandControlMarketValueAdded(MVA)–Differencebetweenthemarketvalueofacorporationandcapitalcontributedbyshareholdersandlender

7、s.PrenticeHall,2004Chapter1011Wheelen/HungerEvaluationandControlBalancedScorecard:–Financial(Howdoweappeartoshareholders?)–Customer(Howdocustomersviewus?)–InternalBusinessPerspective(Whatmustweexcelat?)–InnovationandLearning(Canwecontinuetoimproveandcreatevalue?)PrenticeHall,2004Ch

8、apter1012Wheelen/HungerEva

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