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ID:43530334
大小:3.05 MB
页数:24页
时间:2019-10-10
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1、電子設計自動化概況及挑戰--思源科技之觀點及角色李新基(ThomasLi)思源科技資深市場行銷部經理GordonMoore–Moore’sLawDesigncomplexitywilldoubleapproximatelyevery12-18monthsGeoffreyMoore–Crossingthechasmetc.It’simportanttorecognizethatdifferentiation-creationinnovationandproductivity-creatingdeconstructionmustbeco
2、nductedintandem.Ifyoutrytheformerwithoutthelatter,theinertiademondefeatsyou.Ifyoutrythelatterwithouttheformer,youdonothingtoovercometheforcesofcommoditization…HarvardBusinessReviewJuly/August2004TwoMoores’TalesInnovationProductivityTherefore…Theproductivityofthedevelop
3、mentteammustdoubleeverytwelvemonthsIsthatpossible?USProductivitygrowthSince1996averaged2.5%peryearQ220035.7%Q220041.9%WorldwideChina1978-2001average6.6%peryearIndia3.4%peryearEuropeantelecommunicationsindustry1990’s~18%peryearIsthatpossible?Yesitis–andhasthebeenthecas
4、eovermanyyearsITRSEssentiallyflatYesisitPossible!RecenteffectsESLwillhaveasmalleffectaccordingtoGartnerIbelieveitwillhaveamuchbiggereffectBiggainfromverylargeblockre-useplatformsThepreviousproductivityimproverIntelligenttestbenchThereislotsmoretobegainedhereaswellThisw
5、asactuallytheenablerfortheESLtransitionProductivitygrowthisthedriverfornewtools.WhoDeliverthePossibilityRiskReductionROIProductivityTimetoVolumeReliabilityHighPerformanceEaseofUseFunctionalityDesignCycleTimeCostReductionLicensingSupplierViabilityBusinessFlexibilityEDAV
6、endorsICDesignFlowOverviewSystemSpecificationFunctionalDesignLogicDesign(RTL)GateLevelDesignPhysicalDesignFabricationPackage/TestSynthesizerA.P.RFullCustomVerification/SimulationVerification/SimulationPostSimulationExtractionVerificationSpringsoftProductFamilyDebussyVe
7、rdiSilotiSpingSoftProfileIncorporated:1996Feb.2ndListedonTSEat2001TheONLYlistedEDAcompanyinAsiaMarketcapitalUS$240M31PatentsfiledinU.S.Bestsellingproduct:Debussy,Verdi,LakerNovasUSASanJose,CADallas,TXAustin,TXMassachusetts,MAPortland,ORKTDesignTechnologySeoul,KoreaSpri
8、ngsoft(Shanghai)Shanghai,ChinaNovaflowInc.Yokohama,JapanSpringsoftInc.Hsinchu,TaiwanNovasLimitedHenley,UKWAIZSingapor
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