电子商务Unit 5

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1、电子商务E-CommerceUnitFiveBusinessStrategyofE-commerceUnderstandtheimportanceofstrategiesplanine-commerceDescribethestrategyplanningprocessfore-commerceMakebusinessanalysiswithSWOTanalysismethodMakestrategyplanfore-commerceimplementationLearningTargetsInformationB

2、oxE-Businessstrategy&planning:Strengths,opportunities,threats,competition,weaknesses,partners,businessobjectives,risks…E-commercestrategyformation:Businessbrainstorming,servicestrategy,prototyping&testing,launch…IntroductoryCaseWhatisthemaincompanyfeatureofDor

3、eeEmbroidery?WhatproblemsdidDoreeEmbroideryface?Howdidtheyputtheirbusinessonline?Whatistheresultoftheonlinebusinessimplementation?StrategicPlanningProcessStrategicplanning:theprocessofdevelopingandmaintainingconsistencybetweencompany’sobjectivesandresourcesand

4、itschangingopportunities.Whydoesacompanyneedstrategicplanningfore-commerceimplementation?E-commercestrategyoptions:Todoonlineadvertisingonly;toopenclickandmortarstore;tobuildanonlinedivisionwithinthecompany;togoforacyber-onlybusiness;nottogofore-commerceHowtoc

5、onducte-commercebusinessplanningandimplementation?Businessplanningprocess:Industryandcompetitiveanalysis;Strategyformulation;Implementation;PerformanceassessmentandstrategyreassessmentSWOTAnalysisSWOTisanacronymusedtodescribeparticularstrengths,weaknesses,oppo

6、rtunities,andthreats.InSWOTanalysis,theanalystfirstlooksintothebusinessunittoidentifyitsstrengthsandweaknesses.Theanalystthenreviewstheenvironmentinwhichthebusinessunitoperatesandidentifiesopportunitiespresentedbythatenvironmentandthethreatsposedbythatenvironm

7、ent.StrengthsWhatdoesthecompanydowell?Isthecompanystronginitsmarket?Doesthecompanyhaveastrongsenseofpurposeandtheculturetosupportthatpurpose?WeaknessesWhatdoesthecompanydopoorly?Whatproblemscouldbeavoided?Doesthecompanyhaveseriousfinancialliabilities?Opportuni

8、tiesAreindustrytrendsmovingupward?Donewmarketsexistforthecompany’sproducts/services?Aretherenewtechnologiesthatthecompanycanexploit?ThreatsWhatarecompetitorsdoingwell?Whatobstacles