牛津版必修4Unit1__Reading课件

《牛津版必修4Unit1__Reading课件》由会员上传分享，免费在线阅读，更多相关内容在教育资源-天天文库。

1、(模块四·高一下学期)(模块四·高一下学期)Unit1ReadingLeading-in:Doyoulikeadvertisements?Whatkindofadvertisementsdoyoulike?why?7/16/20213Fast-reading1Whatdoadvertisementsencouragepeopletodo?Tobuyaproductorserviceorbelieveinanidea.2WhatdoesPSAsstandfor?Publicserviceadvertisements.3WhatarePSAsmea

2、nttodo?Toeducatepeopleabouthealth,safetyoranyotherissuewhichaffectspublicwelfare.7/16/20214Pairwork:T/F1Advertisementsarefoundinmanyplaces.notonly2PSAsareonlyfoundinnewspapers.Notall3Alladvertisementstellthecompletetruth.4PSAsandcommercialadsusesomeofthesamemethods.PSAs5Comm

3、ercialadscangiveusvaluableinformationabouthowtoliveourlives.6Anadwarningpeopleagainstsmokingisane7x/16/a202m1pleofaPSA.5Detailed-reading1Wherearetheadvertisementsmostcommonlyfound?Theyaremostcommonlyfoundinnewspapersandmagazines,onbillboards,theInternet,radioandTV.2Whatisthe

4、differencebetweencommercialadvertisementsandPSAs?Acommercialadvertisementisonewhichsomeonehadpaidfortopromoteaproductorservice,whileaPSAisoftenplacedforfree,andisintendedtoeducatepe7o/16p/202l1eaboutissueswhichaffectpublicwelfare.63Whyaresomeoftheadscleveraccordingtotheartic

5、le?Becausealthoughtheadsdonotlie,theydonottellyouthecompletetruth.4WhendidChinabeginanationwidepublicserviceadvertisingcampaign?In1996.5WhyshouldwefollowtheadviceinPSAs?Becausetheyaremeanttobehelpful,andbyfollowingtheadviceinPSAs,wecanoftenlearnalot.7/16/20217Post-reading(Di

6、scussion)Whatarethesimilaritiesanddifferencesbetweencommercialadvertisementsandpublicserviceadvertisements?7/16/20218SimilaritiesCommercialadsPSAsPlacesfoundMethodsusedDifferencesCommercialadsPSAsPurposeExpenseBelievable?Examples7/16/20219CommercialadsPSAsnewspapers,magazine

7、s,thePlacesInternet,radio,televisionfoundMethodsusepersuasivelanguageandusedexcitingimages7/16/202110CommercialadsPSAstopromoteatoeducatePurposeproductorservicepeopleExpensechargedforfreeBelievable?noyesBright-TeethYestolife,Examplesfightsbadbreath!notodrugs7/16/202111Advert

8、isementsTitle1_______________2Providinginformationandusing3_D__e_fi_n_i_ti_