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1、向超市管理者进言(Tothesupermarketmanagementadvice)NreasonswhycustomersrefusetogotothesupermarketTothesupermarketmsnagementadviceSincetheemergenceofthefirstsupermarketinmainlandChina,thisbrandnewshoppingmodelhasforgedanindissolublebondwiththevastmajorityofconsumers・Withits
2、elegantandcleanshoppingenvironment,thesupermarkethasgainedthefavorofshopperswithitsrich,convenientandcheapgoods・However,whenthesupermarkethasgraduallypenetratedintopeople'sdailylife,andgraduallybecomethetrendofthetimeinthesupermarket,isquietlychanging,defectsgradu
3、allyrevealed,somany^supermarketowners/zgraduallylostinterestinit,andevenbegantorejectit.Donemanyyearsofsupermarketmanagementconsultingwork,combinedwiththeirownexperienceandanalysisofthereasonsforrefusingtogotothesupermarketN,Ihopesupermarketmanagerspayattentionto.
4、Afterall,justputtingsaltonthewoundisanearlycureforthewound,andastabatthesoftunderbellyofChina，sretailbusiness・ThereasonforrefusingtogotosupermarketsisthatsupermarketsarelikefarmersJmarketsNowmostofthesupermarketintheracket,Mojianjiezhong,plussalesasonefalls,anothe
5、rrisescries,justliketheroadontheedgeofthefarmersmarket・Supermarketsareovercrowded,removetheobjectivereasons,thesupermarketitselfblameworthy.Forexample:commoditydisplayisnotreasonable,distaneebetweentheshelvestooclose,occupiedchannelDuitoupalletisingandsoon,whichha
6、vebeenfairlyspaciousshoppingenvironmenthasbecomecrowded・Whencustomersarescarce,theseproblemsarenotobvious,andthecontradictionswillemergewhentheycatchupwithholidaysandrushhoursatwork.Somesupermarketsinordertoexpandthesource,butalsosentafreeshuttlebustopickupafewmil
7、esaroundthecustomer,simplydonotconsidertheaffordabilityofsupermarkets.Thesupermarketgoodsaremessy,cooked,rottenleaves,Vegetable&Fruithullnotclearedup,thechannelistoonarrow,seriouslyaffectingthecustomer，sdesiretobuy.Nowbasicallyeverybigstoreissellingfresh,mostofthe
8、freshfoodcanbeseengoodorbad,butcookedfoodisverydifficulttocomeout・Someofthecookedmeatisnotsold,evenmoldy,firstboiledwithwater,salt,andthenslice,cut,proc
