会展英语专业词汇整理汇总

《会展英语专业词汇整理汇总》由会员上传分享，免费在线阅读，更多相关内容在工程资料-天天文库。

1、1.BackgroundandFundamentals背景和基础知识2.TradeFairs&Exhibitions贸易展和展览会3.Definitionsandtypesoffairs&exhibitions贸易展和展览会的定义和类型4.Fairorganizers展会组织者5.TheMarketingFunctionsofFairs&Exhibitions贸易展和展览会的市场营销功能6.Promoting,Launching,andSelling促销宣传,新产品的发布和销售7.Assessing,Learning,andInteracting评估，学习和互动

2、&ReturnonInvestment投资回报9.Journeyingtraders商务旅行者10.bazaars集市11.itinerantlocations流动的场所12.permanentplaces永久的/固定的场所13.FairIndustry集市产业14.apermanentfaircentre永久的交易中心15.fair展览会16.cash-and-carryproducts现购自运17.theLeipzigfair莱比锡展18.directsales直销19.SampleFairs样品展20.consumergoods消费品21.aspecifi

3、ctheme具体的主题22.specializedfairs专业展23.temporarymarketplaces临时交易场所24.salesandmarketingtools销售和营销工具25.communicationsmedia》勾通媒介26.marketevents市场活动27.aspecificduration具体的持续时间2&industrysectors产业部门29.sellitonthebasisofsamples看样订货30.tradeandbusinessvisitors贸易观众31.thegeneralpublic普通观众/公众32.UFI

4、(=UnionofIntemationalFair)国际展览联盟33.criteria标准34.aninternationaltradefair/exhibition国际展35.foreignexhibitors国外参展商36.exhibitors参展商37.foreignvisitors国外观众38.themanufacturingindustry制造业39.tradefairs/exhibitionsofconsumergoods消费品展40.thepublicandend-consumers公众和终端客户41.aspecializedtradefair/e

5、xhibition专业展42.ageneraltradefair/exhibition综合展43.acorporateexhibition公司展29.virtualfairs虚拟展30.physicalfairs实物展31.theexhibitionground展览场地32.theexhibitionhalls室内展厅33.independentorganizers独立主办方34.exhibitionspace展览场地35.not-for-profitfederationsorassociation非盈利联盟或行业协会36.fairgroundowners场馆方

6、ExhibitionSubject展会主题ExhibitionConcept展会概念ExhibitionResults展会结果ExhibitionProfitability展会收益率tradeassociations贸易（行业协会）supportingpartner支持方productgroups产品组thefrequencyoftheevent活动频率thetargetgroups目标群thetermsandconditionsforexhibiting参展合同条款openinghours,开放时间set-upanddismantlingtimes,布展与撤展

7、吋间termsofpayment付款条件marketing-mix营销组合Thequantitativecriteria数量标准therentedarea展台租赁血积theamountofsoldcatalogues会刊销售量Thequalitativecriteria质量标准thetypesofexhibitors;参展商类型thetypesofvisitors&业观众类型TheContributionMargincalculation贡献边际计算法variablecosts可变成本fixedcosts固定成本TheReturnOnInvestment(ROI

8、)投资回报率the'Tu