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1、ContentsExecutivesummary……………………………….1CurrentBusinessAnalysis………………………………CustomerNeedsandWantsAnalysis………………………………SWOTAnalysis………………………………ActionPlan………………………………ActivityFlowChart………………………………CostBreakdown………………………………RiskAnalysis………………………………TheProjectFrame
2、work………………………………ExecutiveSummaryThroughwidelyinvestigationandcarefullystudy,IstronglyrecommendthatShengdaEnglishTrainingCentershouldbeexpanded,becausethepresentsiteistoosmalltorecruitmorenewstudentsandoffermorenewservicestomeetstudents’needs.Theschoolwi
3、llmovetoanewsitethatisabout300squaremetersandwilloffernewservicesdemandedbystudentsandEnglishfans.Theprojectwillbringincreasesinrevenueandprofitby50%and200%respectivelyinthefirstyearandwilldomoreintheyearstocome.Thenewschoolneedsaninvestmentof300,000RMB
4、toremodelthenewschool,purchasenewequipmentandoffernewservicesThenewschoolwillsurelysatisfythestudents’needs,increasetherevenueandprofit,andimprovethefinancialstatements.ShengdaEnglishTrainingCenter,aprivatelyownedEnglishschool,atKaixiangstreet,DadongDis
5、trict,mainlyoffersEnglishtrainingsforalllevelsofstudents,It’ssurrroundedbyalotofprimaryandsecondaryschoolsandattractsalargenumberofstudentsandEnglishfansHowever,itonlyoccupiesanareaof150squaremeters,whichishinderingitfromrecruitingmorenewstudentsandoffe
6、ringnewservicestoneetstudentsandEnglishfans’needs.Therefore,studentsandEnglishfansofternexpresstheirdissatisfaction,complainingaboutthelimitedservices,narrowanduncomfortablespace,inexperiencedteachers,andfewerchancestotalkwithforeigners.Thebestsolutiont
7、otheproblemsistoexpandtheschool,sothattheschoolcanhirefivemoreteacher(includetwoforeignteachers)otteachnewstdentsandEnglishfans,whosenumberisgrowingrapidly,andoffermorenewservicesoftendemadedbystdentsandEnglishfans.Thenewschoolwouldallowustoincreasether
8、evenueandprofitby50%and200%percentrespectivelyoneyearaftertheprojectisaccomplishedandincreasemoreintheyearstocome.NewpremisesThenewschool,locatedinabuildingoppositetheoldschool,willoccupyanareaofabout300squaremeters,andhavethefol
