1、汽车公司电子商务发展案例的思考 洪国彬 郑丕谔天津大学经济管理学院,300072 摘要:本文通过长风汽车公司发展电子商务的案例,说明了企业,尤其是制造企业在开展电子商务时,在选择电子商务运作模式时,应该结合产品、市场环境和电子商务发展进程等要素加以考虑,给企业的电子商务发展战略有一个明确的定位。 关键词:长风汽车公司,电子商务,运作模式,发展战略,价值链 Problems Of Development And Fixed Position Location About Enterprise E-Commerce --Th
2、e consideration on the case of e-commerce developing from Changfeng automobile company Hong Guobin Zheng Pie College Of Economy And Administration, Tianjin University, 300072 Abstract: It’s explained that an Enterprise, particularly a manufacture enterprise shoul
3、d combine essential factors such as product, market environment and e-commerce development course etc to think over when developing e-commerce and selecting the e-commerce operation model, and in order to get a clear fixed position location of enterprise’s e-commer
4、ce development strategy from the case of e-commerce developing in Changfeng automobile company in the paper. Keywords: Changfeng automobile company, E-commerce, Operation model, development strategy, Value chain 0、 案例描述 长风汽车公司是全国最大的三家汽车制造企业之一。随着互联网在商业上的应用逐渐普及,长风