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ID:43123583
大小:76.79 KB
页数:8页
时间:2019-09-27
《湖南株洲市(荷塘区)高考英语阅读理解二轮训练题及答案》由会员上传分享,免费在线阅读,更多相关内容在工程资料-天天文库。
1、湖南株洲市(荷塘区)2016高考英语阅读理解二轮训练题及答案社会生活类阅读理解。Sportsaccountforagrowingamountofincomemadeonthesalesofcommerciallimebytelevisioncompanies.Manytelevisioncompanieshaveusedsportstoattractviewersfromparticularsectionsofthegeneralpublic,andthentheyhavesoldaudiencestoadvertisers.Anatt
2、ractionofsportprogramsforthemajorU・S・mediacompaniesisthateventsareoftenheldonSaturdayandSundayafternoons一theslowesttimeperiodsoftheweekforgeneraltelevisionviewing.Sporteventsarethemostpopularweekendprograms,especiallyamongmaleviewerswhomaynotwatchmuchtelevisionatothertim
3、esduringtheweek・Thismeansthetelevisionnetworksareabletoselladvertisingtimeatrelativelyhighpricesduringwhatnormallywouldbedeadtimeforprogramming.Mediacorporationsalsousesportstoattractcommercialsponsorsthatmighttaketheiradvertisingdollarselsewhereiftelevisionstationsdidno
4、treportcertainsports.Thepeopleintheadvertisingdepartmentsofmajorcorporationsrealizethatsportsattractmaleviewers.Theyalsorealizethatmostbusinesstravelersaremenandthatmanymenmakefamilydecisionsonthepurchasesofcomputers,carsandlifeinsurance・Golfandtennisarespecialcasesforte
5、levisionprogramming.Thesesportsattractfewviewers,andtheratings("攵视率)areunusuallylow.However,theaudienceforthesesportsisattractivetocertainadvertisers・ItismadeupofpeoplefromthehighestincomegroupsintheUnitedStates,includingmanylawyersandbusinessmanagers.Thisiswhytelevision
6、reportingofgolfandtennisissponsoredbycompaniessellinghigh-pricedcars,businessandpersonalcomputers,andholidaytrips.Thisisalsowhythenetworkscontinuetocarrytheseprogramsregardlessoflowratings・Advertisersarewillingtopayhighfeestoreachhigh-incomeconsumersandthosemanagerswhoma
7、kedecisionstobuythousandsof"companycars"andcomputers.Withsuchviewers,theseprogramsdon'tneedhighratingstostayontheair.1.Televisionsportprogramsonweekendafternoons.A.resultinmoresporteventsB•getmoreviewerstoplaysportsC.makemorepeopleinterestedintelevisionD.bringmoremoneyto
8、thetelevisionnetworks2.Whywouldweekendafternoonsbecomedeadtimewithoutsportprograms?A.Becausetherewouldb
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