华为案例分析-HUAWEI英文

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1、Page1TheGlobalizationofHUAWEIAboutHUAWEI1Globalization2HUAWEIInAfrica3HUAWEIInEurope4Page2Inspiration5TheGlobalizationofHUAWEIAboutHUAWEI1.Information3.Culture2.Business4.VisionPage3HUAWEI--notjustoneofthetop500enterprises“Theriseofit(HuaWei)isthedisasterofforeig

2、nmultinationals”.——TheEconomistAboutHUAWEI“Now,Huaweiiseverywhere,ithasalreadyshownhismettle.IfeelnothingwrongifHuaweicomesintheSouthPoleaswell”.Page4HUAWEI--notjustthetop500enterprisesPage5About170,000employeesSales¥287,000,000,000What’sHuaWei?2014Only14employees

3、Capital¥21,000Onthelistof100worldbrandvalueRanks287thinworldtopfivehundred1987AcommunicationtechnologycompanyAboutHUAWEI--InformationPage6ProductsAboutHUAWEI--Business132Page7ForEnterpriseProductsSupportSoftwareDownloadSubmitServiceRequestServicesNewsTrainingPartn

4、erSupportAreaTechnicalForumForCarriersProductSupportGroupSpaceDocumentationExpressTrainingHedExliteHuaweiAnswersForConsumerManualsTechSpecsDownloadsFAQsServiceCentersServices&SupportAboutHUAWEI--BusinessPage8CorporateCultureWolfCultureEfficientmanagementCustomerupp

5、ermostTechnologyinnovationAboutHUAWEI--CulturePage9ABCAAkeensenseofsmellBPersistentandcourageousoffensivespiritCTeamwork5GtechnologyMaximizethepowerBeatcompetitorsWolfCultureAboutHUAWEI--CulturePage10HUAWEIBasicLawRotatingCEOsystemHiredIBMconsultantstoreformthefir

6、m'smanagementmodel1996199820112008EfficientmanagementAboutHUAWEI--CulturePage11Theonlyreasonforourexistenceistoservecustomers.onestopserviceMeetcustomerneedsLowpricegoodqualitygoodafter-salesserviceCustomeruppermostAboutHUAWEI--CulturePage12AboutHUAWEI--VisionLOGO

7、GlobalizationPage13Page14DevelopmentProcessThefirststep:targetingHongKong,theneighborofShenzhen.Thethirdstep:After2000,HuaweihasbeguntoexpandinotherregionsThesecondstep:HuaweibegantoconsiderthemarketsofdevelopingcountriesThefourthstep：HuaweibegantodeveloptheEurope

8、anmarketHongKongDevelopingcountryotherareasDevelopedcountryPage15ThehistoryofdevelopmentYear1987EstablishesinShenzhenwithassalesagentforH