资源描述：
《电子商务案例分析(双语案例)》由会员上传分享，免费在线阅读，更多相关内容在教育资源-天天文库。
1、BUSINESSINSECONDLIFEIn2003,a3-DvitualworldcalledSecondLife(SL)wasopenedtothepublic.Theworldisentirelybuiltandownedbyitsresident.In2003,thevirtualworldconsistedof64acres.By2010ithadgrowntoover100000acresandwasinhabitedbymillionsofresidentsfromaroundtheplanet(seesecondlife.com).Thevirtualworldcon
2、sistsofahugedigitalcontient,island,people,enterainment,experiences,andopportunities.ThousandsofnewresidentsjoineachdayandcreattheirownavatatsthroughwhichtheytravelaroundtheSLworldmeetingpeople,communicating,havingfun,andbuyingvirtuallandandothervirtualpropertieswheretheycanopenabusinessorbuilda
3、personalspace,limitedonlybytheirimaginationsandtheirabilityTousethevirtual3-Dapplications.Avatarshaveuniquenamesandmovearoundinimaginativevehiclesincludinghelicopers,submarines,andhot-airballoons.Rsaidentsgetsomefreevirtualland(andtheycanbuymore)wheretheybuildahouse,acity,orabusiness.Theycanthe
4、nsellthevirtrualpropertiesorthevirtualproductsorservivestheycreate.Residentscanalsosellreal-worldproductsorservices.Forexample,CopelandandKelleher(2007)reportthatmorethan25000aspiringentrepreneurstradevirtualproductsorservicesatSL.Virtualgoodsentrepreneurs,landowners,in-worldbuilders,andservice
5、providersgenerateduser-to-usertransactionstotalingUS$350millionin2008(Linder2009).StevanLieberman,anattorney,isoneofthesepeople.Heuseshisexpertiseinintellectualpropertyandthesitetosolcitwork-mainlyfromprogrammerswhoarelookingtopatienttheircode.SLismanagebyLindenLabs,whichprovidesLindendollarsth
6、atcanbeconvertedtoU.Sdollars.SLusesseveralWeb2.0toolssuchasblogs,wikis,RSS,andtags(fromdelicious.com).Virtualbusinessessucceedduetotheonwers’ingenuity,artisticability,entrepreneurialexpertise,andreputation.ManyorganizationsuseSLfrom3-Dpersentationsoftheirproducts.Evengovermentsopenviatualembass
7、ieson“DiplomacyIsland,”localedonthesite.Manyuniver-sitiesoffereducationalcoursesandseminarsinvirtualclassrooms(see“EduIslands”ontheSLsiteandAppendixAinRymaszewski,etal.[2008]).Roush(2007)describeshowtocombineSLwithGoogleEarth.Such
