英语二(专用答题纸答)

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1、MBASchoolofZhongnanUniversityofEconomicsandLaw工商管理硕士（MBA）试卷2012---2013学年第二学期课程名称：英语（2）阅卷教师：郭跃华全部答案须在答题纸上完成。在试卷上答题无效。第一部分根据下列定义写出单词或词组。(10%)1. thepowertogiveinstructionstopeopleatthelevelbelowinthechainofcommandlineauthority2. additionalmoneygivenforbetterworkorincreasedproductivitybon

2、us3. ageneraltermforstrikes,go-slows,work-to-rules,andsoonindustrialaction4. buyingproductsorprocessedmaterialsfromothercompaniesratherthanmanufacturingthemPurchase5. consumerswhobuyvariouscompetingproductsratherthanbeingloyaltoaparticular brandbrandswitcher6. collecting,analysingandr

3、eportingdatarelevanttoaspecificmarketingsituationmarketquotation7. theamountofmoneyacompanyplanstospendindevelopingitsadvertisingand buyingmediatimeorspacebudget8.keepingfinancialrecords,recordingincomeandexpenditure,valuingassetsandliabilities,andsoonprofitstatement9. acardwhichguara

4、nteespaymentforgoodsandservicespurchasedbythecardholder,whopaysbackthebankorfinancecompanyatalaterdatecreditcard10.aproportionoftheannualprofitsofalimitedcompany,paidtoshareholdersreceivedividents第二部分写出下列词组的定义。(20%)1.subcontractor：Anycompanythatprovidesgoodsorservicesforanotherone 6.a

5、dvertisingbudget：themoneyacompanyplantospendindevelopingadvertisingandbuyingmediatime/space2.creativeaccounting：Theuseofaggressiveand/orquestionableaccountingtechniquesinordertoproduceadesiredresult,generallyhighearningspershare.    7.Loan：Temporaryborrowingofasumofmoney3.targetcustom

6、er：adefinedsetofcustomerswhoseneedsacompanyplanstosatisfy8.distributionchannel：Marketingthenetworkoforganizations,includingmanufacturers,wholesalers,andretailers,thatdistributesgoodsorservicestoconsumers4.marketsegmentation：todivideamarketintodistinctgroupswhomightrequireseparateprodu

7、ctsandmarketingmixes9.collectivebargaining：negotiationsbetweenunionsandemployersontheirmember’swagesandworkingconditions5.decentralization：dividinganorganizationintodecision-makingunitsthatarenotcentrallycontrolled.10.laborrelations：relationsbetweenemployersandemployees,managersandwor

8、kers第