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ID:42693994
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页数:10页
时间:2019-09-20
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1、广东商学院华商学院中文标题(宋体小五号)论文正文的排版:1.换章时必须换页2.第一级标题用TimesNewRoman三号,加粗,居中,上下空一行3.第二级标题用TimesNewRoman小三号,加粗,靠左,上下空一行4.第三级标题用TimesNewRoman四号,加粗,靠左,本身不空行5.正文用TimesNewRoman小四号,行距为固定值20磅6.图题及图中文字用TimesNewRoman五号7.参考文献标题用TimesNewRoman三号,加粗,居中,上下空一行;参考文献正文汉字用五号宋体,英文用TimesNewRoman五号8.附录标题用TimesNewRoma
2、n三号,加粗,居中,上下空一行;附录正文汉字用小四号宋体,英文用TimesNewRoman小四号(页码正文第一页编起,包括参考文献、附录、致谢) 有关论文排版的其它说明:1.纸张大小及版心:统一用A4纸(210mm×297mm)打印,边距设为:上2.54cm,下2.54cm,左3cm,右2.2cm。行距为固定值20磅。2.注意文中代表变量的英文字母必须用斜体,其它用正体。微分号d、圆周率π、自然底数e、矩阵转置T均应为正体。3.文章中的英文均用TimesNewRoman字体。4.毕业论文格式的电子版为Word2003版文件。10广东商学院华商学院中文标题(宋体小五号)
3、1.IntroductionAdvertisementisakindofart,whichprovidesthebestmarketingsuggestioninnewsormagazines.Itmakespeoplebuytheeconomicalthingsinlowestprice.Becauseofthisspecialtask,advertisementshouldmobilizeeverymeasuretoserveforthepurpose,andhasvariousmanifestations.But,asVester-gaardandSchrder
4、(1989)saidintheirarticle“TheLanguageofAdvertisement”:“Amongthevarioustypeofadvertisement,languageisthemostimportantthing.Andtothelanguageuse,themostimportantthingiscreativityandnovelty.”(Dan-Hijing,1-993:2)So,itcanplaceapremiumonone’sassociation,encourageone’semotion,andarouseone’sdesir
5、eofpurchase.10广东商学院华商学院中文标题(宋体小五号)2.TheSlogansandTheirTranslationsInslogans’translation,itshouldrefertotheadvertisementproductsandsomeaspectswhichshowthecompany’sprettyandactivity,especiallytheacculturation.Itshouldintensifythebasiclanguagemessageinmaximizationandgivecustomersthegreatim
6、pression.Forexample“Arriveinbettershape”,maybeyou’veheardofitinthemovieorTV.“Arriveinbettershape”isasloganusedformanyyearsintheaerialcompany.Ifyouworkinanadvertisementcompanyinthefuture,pleasetranslatethissloganinadirectway.Advertisementcustomerfamiliarwithmarketing,theyallunderstanditi
7、swrongtotranslateslogansindirectwayinHongKong.ThereasonisthatthecustomandculturearedifferentbetweenChinaandWesterncountries.SuccessfuladvertisementsinEuropeandAmericamaynotbeacceptedinAsia.Forinstancein1970s:CocaColausedtobeanonlycompany,howeverotherdrinksgrowup,inordertopromot
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