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ID:42659458
大小:37.08 KB
页数:11页
时间:2019-09-19
《国际商务英语课本单词整理》由会员上传分享,免费在线阅读,更多相关内容在教育资源-天天文库。
1、Unit14课本单词Advertisingagency:BrandimagePublicity练习册P75第8题publicity噱头SacrilegeVolkswagenScrapoffBillboardFuriousComplaintCatholicchurchLikenRevelation(启示、揭示、显示)RecommendDoublelessIronicUp-to-datePresumablyOutrageousBenetton贝纳通(意大利一个时尚品牌)ReviveSueReparationCarmakerConfessRetra
2、ctPenanceSubstantialCatholicVastUncover=exposeAdlandThinkerSemioticArgueTakesth.asfacevalueChallengeGivesth.BackDominatedInceptionInceptiveReceptiveInceptReceptionReceptionistSocialissue:humaninterestsubjectsNewsagenda时事新闻、时政新闻Horrible可怕的、令人毛骨损然Prostitute从中盈利Takeoffence感到冒犯
3、PR:PublicrelationGeneral塑造Pitchfor参与Garner收集、获取Publicity知名度Deliberate蓄意的、故意的Coverage范围、规模Liein在于Taboo禁忌Proposition主题Annoy=offend冒犯Internationalism国际化Counterparts同僚TelAviv特拉维夫,(以色列首都)Shatter打破禁忌Collision与···发生碰撞、冲突Acumen敏锐、精明Acuity敏捷、灵敏星标单词Outrageous:veryshockingTosue:toclai
4、mmoneybecauseyouhavebeenharmedPenance:sufferingtoshowyouaresorryTotakesth.Atfacevalue:toacceptsth.WithoutthinkingTogarner:tocollectAcounterparts:asimilarpersoninadifferentplaceAcumen:theabilitytomakegoodjudgementsTobeintouchwith:tounderstand11Unit13课本单词1、militarywords&busin
5、esswordsCasualties伤亡=lossesSurpriseattack=marketingplanTerritory领土=countrySurrender投向=giveupAreoutgunned被火力压制=competeKeystrongholds据点=mainmarketCampaign战役、活动=salesstrategyRageon风靡一时=continueHassle-free无忧的=problem-freeUnderway正在进行中Movingin深入Exceed超过Desperate绝望的,竭尽全力Different
6、iate差异化Comeupwith提出,计划Fragmentedmarket碎片化的市场Nichemarket细分市场Profitable有利可图的Cuttingedge前沿、刀刃Servicestation加油站Initiative主动性Brandinitiative品牌创新Upgrade升级Segment部门、市场细分Degrade没落Moraldegrade道德沦丧Pickup接着讲述Outlet销路、批发商店Anthropological人类学的PsychologicalprofileSegmentPremiumSpeeder速度为王
7、Simplicity简单性Upmarket高端的、高级的Pump:泵Access通道Caring体贴的Sensitive敏感的Commonthread130页Eliminate消除Combineforces整合力量Sophisticated=complex复杂的n.老于世故的Measurement评价评估体系Perception感知Ahead领跑星标单词Gooutofone’sway=Tryone’sbest竭尽所能Hassle:problemGasoline:petrolTodifferentiate:toshowhowproductsar
8、edifferentfromeachotherAnupgrade:makingsth.Workbetter,anddomoreTomakeastatementabo
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