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1、BUSINESSENGLISHVOCABULARY1ADVERTISING1advertisingagencyn.companyspecializinginproducingandplacingadvertisementsforclients2advertisementn.itemofpublicityforaproductorservice,inmagazine,onTV,etc.3classifiedadsn. smalladvertisementsinmagazineornewspapercategorizedbysubject
2、4double-pagespreadn. advertisementprintedacross2pagesinamagazineornewspaper5featuresn. specialcharacteristicsofaproduct,usuallyleadingtocertainbenefits6U.S.P.abbr. UniqueSellingProposition;whatmakesaproductdifferentfromothers7couponn. partofaprintedadvertisementusedforo
3、rderinggoods,samples,etc.8circulationn. averagenumberofcopiesofamagazinesoldinaparticularperiod9billboardn. signboard,usuallyoutdoors,foradvertisingposters;hoarding10eye-catchern. somethingthatespeciallyattractsone'sattention11commercialn. paidadvertisementonradioorTV12
4、primetimen. hoursonradioandTVwithlargestaudience,especiallytheeveninghours13slotn. specifictimeinabroadcastingschedule,whenacommercialmaybeshown14postern. largesheetofpaper,usuallyillustrated,usedasadvertisement15promotev. toincreasesalesofaproductbypublicizingandadvert
5、isingit16targetn. objective;whatoneisaimingat,e.g., targetaudience17benefitn. advantageofaproductorservice,usuallyderivedfromitsfeatures2MARKETING1trademarkn. specialsymbol,design,word,etc.,usedtorepresentaproductorfirm2brandn. aparticularmakeofproduct3labeln. smallpiec
6、eofpaper,metal,etc.,onaproductgivinginformationaboutit4registeredadj. registeredorofficiallyrecordedasatrademark5productn. somethingmadetobesold;merchandise[includesservices]6developv. tocreateanewproductorimproveanexistingone7costv. toestimatethepriceofmakingaproduct8l
7、aunchv. tointroduceanewproduct,withpublicity,etc.9imagen. theconceptorperceptionofafirmorproductheldbythegeneralpublic10sponsorn. firmsupportinganorganizationinreturnforadvertisingspace11end-usern. theperson,customer,etc.,whoistheultimateuserofaproduct12consumern. thepe
8、rsonwhobuysandusesaproductorservice13marketresearchn. studyofconsumers'needs&preferences,oftenforaparticularpr
