包装艺术设计2

包装艺术设计2

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时间:2019-09-18

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1、包装艺术设计2ThisarticleiscontributedbymhendingTheoriginalityofpackagingartdesignDesignpositioningTheconceptofdesignpositioningisabouttwentiethCenturyintheearlyintroductionofthepositioningconceptdesigninChinaisaboutinearly80swasintroducedtoChina,itwasintroducedtoChinainthe80softhe

2、20thcentury,themeaningdoesnotrefertothepackagingdesignofvisualelementsofcomposition,graphics,color,meaningdoesnotrefertothecollocationofpackagingdesignvisualelementscomposition,graphics,colorandtexttheonlyprerequisitetomeetthevisualelementsofscientificstructure,aestheticeffe

3、ct,thecollocationandthemeansofsatisfyingthevisualelementsofscientificstructure,aestheticeffect,expressionoftheproductbrandname,origin,classification,characteristics,application,reasonableandaccurateexpressionofbrandname,origin,classification,featuresandproductsuse,functionan

4、dsalescommoditypropertiesreasonablyandaccurately.Canandsalesobjectsandothercommodityattributes・Designpositioningistofocusontheprimaryandsecondaryrelationsoftheattributesofthegoodstobedesignedandpackaged,highlightingthecharacteristics,theprimaryandsecondaryrelationsoftheattri

5、butesofthecommodity,highlightingthekeypoints,highlightingthefeatures,andnotbeingexhaustive.All.Theconnotationofdesignpositioningis"whosellsthegoods?"Whatkindofgoodsdoyousell?Theconnotationofdesignpositioningis"whosellsthegoods?"Whatkindofgoodsdoyousell?Whomtosell?"Problems.P

6、roblems.1.brandnamepositioningBrandpositioning,thatis,trademarksandcommoditypositioning,sothatconsumersknow"whoamI?〃〃・Onceatrademarkisregistered,itisprotectedbythestatepatentlaw.Ingeneral,nomatterhowmanyproductsaremanufactured,amanufacturergenerallyusesatrademarktoavoidcausi

7、ngconfusioninvisualidentification.AsBritain,sfamous〃555〃cigaretteislikethis,differentgrades,differenttastes,differentsalesofgoodsareacommonbrandname,justchangethepackagingdesign,sothatdifferentlevelsofconsumerspendingforrecognition.ThesameistrueoftheRedRiverinchina.Brandname

8、sgenerallyindicatethenameofthemanufacturer,thegeographicalfeaturesandbusine

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