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1、LipsticksandtheWorldFromthewomen'slovetotheworldeconomysituation.Wecanseethatwomenhasinfluencedtheworld.Whentheeconomyinthedownturn,butthesalesoflipsticksgoup.Thenpeoplefindthisinsterestingruleandcalledit"lipstickeffect".Itmeansthatpeoplegoesafterthecheapbutusefu
2、lgoods.Andthisevenmakesanothereconomicbandwagon.Whypeopledothis?Andwhatitexpressesineachcountryandtime?Todaywewanttodiscussitfromtheviewofessentialsofeconomics.FromthenextpartwecanlearnmoreTHEHISTORYOFLIPSTICKEFFECTTHEOPPORTUNITYOFMARKETINFLUENCEPREDICTIONTHEAPPL
3、ICABLECONDITIONSAsfarbackas1930s,"LipstickEffect",thewayofsayingathinghasappeared.Inoneday,afemaletypistofanoffice,becauseoftheeconomicgreatdepressing,wasfired.Thedayshewasfired,shecametotheshopandboughttwolipstickwhichshelikedforalongtime(thatdidn'tmakeherlifewo
4、rse),andsaid,whenIspreadthemorstlipstickonmylip,ifeltmorepeaceful.Whentheeconomyisbad,thestressoflifewillincrease.Theheavylifeneedsomethingeasytorelax.Sothethingslikelipstickwhichwon'tcostmuch,willbebetter.WHENWEMETITInAmericanTheworld"lipstickeffect"camefromthe3
5、0sAmerican.InthetimeofTheGreatDepression(from1929to1939),everythinggotashock.Butexcepttheindustryofmaquillages.Itroseinanamazingspeed.Eachwomenalsowanttobealittlebitbeautifulundertherecession.Theydidn'thavemuchmoney,andthelipstickscostlittle,butuseful.1929~1933th
6、eunemploymentrateinAmericanInAmericanTheglobalfinancicalcrisisin2008hasbroughtmarkettothe‘lipstick’.TheAmericanmediasaidthatthesalesofthelipsticksandthefacialmaskshasbeenrising.However,therelaxcomsuption,suchasdoinghairandmassage,isverypopular.Itpresentsasharpcon
7、trastwithothercommoditiesandthedownturninsalesofluxurygoods.Severalmajorglobalsalesofcosmeticsgiantconfirmedthisview,includingl'orealofFrance,Germany,byersdole,corporationandJapanshiseidocompany,etc.L'orealhadafallingmarketgrowthof5.3%inthefirsthalfof2008."Lipsti
8、ckeffect"begantoemerge,andthe"lipstickeffect"theoryputforwardinthe1930’salsoappearanceintheoverseasmediaunceasingly.Fromthosecases,wecanseethatduringtherecessi
