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1、Gucci的品牌故事和发展的历程Gucci'sbrandstoryanddevelopmentstoryBrandinformation[Chinesename]:gucci[English]:Gucci[brands]:designersandluxurybrands[country]:ItalyBrandstoryInthe1920sIn1921,GuccioGucciopenedastoreinFlorence,whichoperatesleatherandsmallluggage・GuccioGucciwasBuddhainLondonhotelworkisundertheinf
2、luenceofBritishnobleelegantaesthetictaste,itsbrandcreativeoriginalinspirationcomefromLondon,afterthat,inordertobringthiselegantsensibilityandtheexcelleneeofItalianart,especiallytheTuscanleathercraftmastercraftsmanship,hereturnedtoItaly.Inthe1930sBetweenafewshortyears,thebrandwillbeagreatsuccess,h
3、olidayinFlorenceofupper-classcustomersathomeandabroadareflockingtoGuccishop,lookingfortheirfavoriteequestrianamorousfeelings,handbags,bags,gloves,shoesandbelts.GucciomanyItalianclientsarelocalridingaristocrat,inordertocatertotheirdemandforridinggear,Guccidesignauniquehorsebitpatterns-becametheimm
4、ortalbrandlogo,isthesuccessfulmodelofitsinnovativedesignaesthetic・Inthe1940sWhenItalyisinthemidstofthefascistdictatorshipofhardtimes,therawmaterialsfromabroadarescarce,inthefaceofsuchapredicament,Guccibegantryingtousethespecialmaterials,suchashemp,flaxandjute・Oneofthemostbrilliantinnovationsofthe
5、craftsmanisthebamboobunofthehandlewithpolishedbamboo,andthedesignofthesidebendisinspiredbytheshapeofthesaddle・The"'bambooburTisoneofthefirstofthemosticonicproductsofGucci'smanyiconicproducts,reflectingthe"needisthemotherofinvention，ztothetruth・Thepolishedhandle,whichispopularwithroyaltyandcelebri
6、ties,isstillpopular・Inthe1950sInthe1950s,Guccionceagaintookinspirationfromthetraditionalsaddlebeltanddesignedthegreen-red-and-greenstripedlogo.Thedesignwasimmediatelysuccessfulandbecameoneofthemostwell-knownsymbolsoftheGuccibrand.WiththeopeningofthemilanandNewYorkstores,Gucciisstartingtobuildarep
7、utationasaglobalfashionluxurybrand.In1953GuccioGuccidied,andhissons,Aldo,Vasco,UgoandRodolfo,tookoverthebusiness・Inthe1950sInthe1950s,Guccionceagaintookinspirationfromthetraditionalsaddlebeltanddesignedthegreen-red-a.n
