《Insideadvertising》同步练习3（人教版选修9）

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1、Unit5Insideadvertising山东省济宁市实验中学丁守峰Comprehending:1.Thepurposeofthepassageisto・A.informusofthefactthattherearemanyadvertisementsinourdailylifeB.helpusunderstandhowadvertisementsworkandavoidbeingcontrolledbythemC・tellushoweffectiveadvertisementsareD.showushoweffectiveadvertisementsca

2、nbemade2・Allofthefollowingfactsaboutanadinparagraph2arementionedexceptits・A・DefinitionB・MeansC・AdvertisersD・Targetaudience3.Inordertomakeeffectiveads,advertisersshould・A.IndentifythetargetB.AppealtothetargetC.ChooseasuitablemediumD・Allofabove4.Theexampleoftheadolescentboysinthethir

3、dparagraphshowsus.A.whichgroupisthetargetofthecomputergamesB.itisimportantforadvertiserstoindentifythetargetaudienceC・thatyoungpeoplearemorelikelytobuycomputergamesD.itmakessensetomakecomputergameadsthatappealtoadolescentboys5.Whendecidingonausefulmedium,advertisersshouldconsider•A

4、・expenseB・mediumC・featuresoftheadD・allofabove6.Ifanadvertiserwantstomakeanadforacarstereosystem,themostsuitablemediawayis•A.ontelevisionB.inmagazinesC.ontheradioD.innewspapers7.Whichofthefollowingdescriptionsaboutthead"Refreshingwater"isWrong?A.Thefirsttwolinesarewrittenbiggerinord

5、ertograbpeopledattention.B.Theletters"Absolutelyfree55andwordsinthelastlinecanappealtopeople'sdesiretonsavemoney・C・"Order2ormore...andgetthesamequalityfree"meanswhenyoubuytwo,theywillgiveyoutwomoreatnoextracost・D・Ifthecompanysellstheproductsinthisway,theywilllosemoney・8.WhichisNotT

6、rueaboutthefollowingads?A.Themessageofthead“SUPERSHOOZE^is"Ifyouwearourshoesyo『llhaveanexcitinglife,andbepopularandhavefun/9B.Thead“SUPERSHOOZE"ismadeforyoungpeoplewholikesports,thelatestfashionsandliketobepartofagroup・C.Theadsaboutenvironmentappealstoourconscienceorourdesiretobewo

7、rthycitizens・D.Theadsof“Speeding^and“HowfastamIgoing"callondriverstodrivefast.9・Howadscanbeeffective?A・WhenthereisaneedfortheproductB.IfthetargetaudienceisexposedtoadsconstantlyC.TheaditselfmustbemadeofhighqualityD.BothAandB10.Governmentallovertheworldpayagreatdealofmoneyforadssoas

8、to.A.benefitfromadsB.promo