设计师品牌的包袋设计战略研究

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1、设计师品牌的包袋设计战略研究设计师品牌的包袋设计战略研究Abstract：Asthepartoffashiondesignerbrand?sdevelopmentstrategy,bagdesignplaysincreasinglyimporteintroleinthebusinessplanningofdesignetbrand.ThroughthecasestudiesofdesignerbrandssuchasAnyaHindmarchandPaulSmith,thispaperevaluatesthevalueofdifferentbagdesignanddisc

2、ussesdifferentbrands'strategy.Bymeansofthesustainablebrandingstrategyandthecrossoverdesignstrategy,thisresearchputsforwardhowtoincreasedesignerbrands'highaddedvalue・Keywords：BagDesign；BrandingStrategy；DesignValue；DesignerBrand；TrendResearch摘要：包袋设计作为时装设计师品牌发展战略的一部分，在商品企划中起着越来越重要的作用。通过对安雅•希

3、德玛芝、保罗•史密斯等英国设计师品牌进行包袋设计调研和品牌案例分析，进而对不同的包袋设计价值进行评估，对不同品牌战略进行探讨。研究提出如何通过可持续发展品牌战略和跨界设计战略，增加设计师品牌的高附加值。关键词：包袋设计；品牌战略；设计价值；设计师品牌；趋势研究llntroductionThedevelopmentofbagsandaccessorieshasbeensuchastrongpowertopushthefashionindustryforward・Itcanbeaverystraightforwardwaytogetabrandifyoubuyahandbag

4、・Meanwhile,itisverysimplejustbecauseabagcanfiganyonewithoutconsideringone'sfigure・"Inthehugeandevergrowingaccessoriesmarket,bagshaveevolvedintouniquedesignpiecesstatussymbolsthatmanyaspiretoown”(HueyandDraffan,2009).Bagisaveryinterestingfashioncategory.Youcanusethemeffectivelywithouta“zer

5、osize”，becauseeveryonehasarms・Handbagsometimescanchangeone'semotionmoreeffectivelythanclothes・Meanwh订e,astherequirementofbagdesignanddesignstrategyincreasesheavily,bothofthemattractmoreandmoreattention.Inthebrandoperationorfashiondesignteaching,moreandmoredesignandbrandingresearchaboutbag

6、hasbeendone・Fashiondesignerswilltrytothinkaboutbagdesign'sfuturethroughanalyzeandcomparisonofdifferentdesignerbrands?casestudies・Theresearchmethodsthatusedinthisstudyincludecaseseriesstudy,comparedobservation,expertinterview.Allofthemethodswerecombinedwithliteraturereviewforthepurposetoan

7、alyzethedesignandbrandingstrategy.2AnalysisandDiscussionofFindings2.ISustainableDesignStrategybyAnyaHindmarchAnyaIlindmarchisnotonlyaBritishdesignerbrand,butalsoafamousbagdesigner・AnyaHindmarchbecamewidelyknowninthewor1dbyacanvasbag,whichisonlyworth5pounds・Shealsoma