writing-leads-powerpoint-by-glenn-gilbert

writing-leads-powerpoint-by-glenn-gilbert

ID:4191911

大小:1.29 MB

页数:28页

时间:2017-11-29

writing-leads-powerpoint-by-glenn-gilbert_第1页
writing-leads-powerpoint-by-glenn-gilbert_第2页
writing-leads-powerpoint-by-glenn-gilbert_第3页
writing-leads-powerpoint-by-glenn-gilbert_第4页
writing-leads-powerpoint-by-glenn-gilbert_第5页
资源描述:

《writing-leads-powerpoint-by-glenn-gilbert》由会员上传分享,免费在线阅读,更多相关内容在教育资源-天天文库

1、MediaWritingWritingLeadsWritingLeadsLeadsarethebaittohookthereaderStimulatesthereadertopayattentionReaderswilldecidewhetherthemessageiscompelling,entertainingorinformativeenoughtowarranttheirattentionGuidelinesforWritingaLeadBeBriefLeadshouldbedirectandtothepoint.Nomorethan30words.Don’ttryt

2、oputeverythingintothelead.UseShortSentencesMorereadable.Eliminateunnecessarywords.Avoidredundancies.Notrambling,confusingNoonewantstoworktoohardatunderstandingmostcommunication.ExampleColumbiaGasTransmissionCorp.hasstarteddiscussionswithitssubsidiariesandmajorcustomersthatcouldresultinincre

3、asingthesupplyofnaturalgastoitsKentuckysubsidiary—andthustoindustrialusersinthecentralandnortheasternpartsofthestatewhonowfaceatotalcutoffofsuppliesthiswinter.ExampleColumbiaGasTransportationCorp.hasstartedasearchforwaystosaveindustrialusersincentralandnortheasternKentuckyfromathreatenedtot

4、alcutoffofgasthiswinter.AvoidJargonSpecializedlanguagethatallgroupsdevelop.Usewordsintheaverageperson’sgeneralvocabularyUseThirdPersonIncorrect:LarryNorman,vicepresidentforenrollmentservices,saidenrollmentatourschoolhasincreasedin2005.Correct:LarryBrown,vicepresidentforenrollmentservices,sa

5、idenrollmentatRochesterCollegehasincreasedin2005.WriteintheActiveVoiceUseActiveVerbs.Subjectactsuponanobject.MorevigorousanddirectNotnecessarilypresenttense.Newsstoriesgenerallydescribeeventsthatalreadyhaveoccurred.ExamplePassive:AdowntownjewelrystorewasrobbedonSaturdayof$50,000to$100,000by

6、awell-dressedgunman,policesaid.Active:Awell-dressedgunmanstole$50,000to$100,000fromadowntownjewelrystoryonSaturday,policesaid.Use“Said”Whenattributingastatementtoaperson,usetheword“said”NeutralwordUserepeatedlyAvoidBuriedLeadsThishappenswhenyoudon’trecognizethenewsvaluesofastory.Don’tmakere

7、aderhavetohuntfornews.ExamplePolicechiefJohnJonesdiscussedthecity’scrimeproblemwithinterestedtownspeopleatameetingMondaynight.Jonesagreedtomeetwithresidentswhohavegrownincreasinglyconcernedaboutthesafetyoftheirneighborhoods.Thechiefsaidmoreseriouscrimesw

当前文档最多预览五页,下载文档查看全文

此文档下载收益归作者所有

当前文档最多预览五页,下载文档查看全文
温馨提示:
1. 部分包含数学公式或PPT动画的文件,查看预览时可能会显示错乱或异常,文件下载后无此问题,请放心下载。
2. 本文档由用户上传,版权归属用户,天天文库负责整理代发布。如果您对本文档版权有争议请及时联系客服。
3. 下载前请仔细阅读文档内容,确认文档内容符合您的需求后进行下载,若出现内容与标题不符可向本站投诉处理。
4. 下载文档时可能由于网络波动等原因无法下载或下载错误,付费完成后未能成功下载的用户请联系客服处理。
相关文章
更多
相关标签