2017届河北省衡水名校高考英语一轮复习专题撬分练：专题18+主旨大意题（含解析）

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1、号题撬分练基础组Passage1限时：7分钟体裁：说明文题材：商业营销类难度：难词数：269[2016-衡水二中预测]InancientEgypt,ashopkeeperdiscoveredthathecouldattractcustomerstohisshopsimplybymakingchangestoitsenvironment.Modernbusinesseshavebeenfollowinghislead,withmoretactics（策略）.Onetacticinvolveswheretodisplaythegoods・F

2、orexample,storesplacefruitsandvegetablesinthefirstsection.Theyknowthatcustomerswhobuythehealthyfoodfirstwillfeelhappysothattheywillbuymorejunkfood（垃圾食品）laterintheirtrip.Indepartmentstores,thewomen'sshoesectionisgenerallynexttothewomen'scosmetics（化扌女品）section:whiletheshop

3、assistantisgoingbacktofindtherightsizeshoe,boredcustomersarelikelytowanderoverandfindsomecosmeticstheymightwanttotrylater.Besides,businessesseektoappealtocustomers1senses.Storesnoticethatthesmellofbakedgoodsencouragesshopping,sotheymaketheirownbreadeachmorningandthenfant

4、hebreadsmellintothestorethroughouttheday.Musicsellsgoods,too.ResearchersinBritainfoundthatwhenFrenchmusicwasplayed,salesofFrenchwineswentup.Whenitcomestothesellingofhouses,businessesalsousehighlyrewardingtactics.Theyfindthatcustomersmakedecisionsinthefirstfewsecondsuponw

5、alkinginthedoor,andturnitintoabusinessopportunity.ACaliforniabuilderdesignedthestructureofitshousessmartly.Whenenteringthehouse,thecustomerwouldseethePacificOceanthroughthewindows,andthenthepoolthroughanopenstairwayleadingtothelowerlevel.Theinstantviewofwateronbothlevels

6、helpedsellthese$10millionhouses・文章介绍了现代商业的三种营销策略：一是注意货物摆放的位置；二是注重刺激顾客不同的感官；三是给顾客留下良好的第一印象。1・Whydostoresusuallydisplayfruitsandvegetablesinthefirstsection?A・Tosavecustomerstime.B・Toshowtheyarehighqualityfoods・C・Tohelpselljunkfood・D・Tosellthematdiscountprices・答案C［细节理解题。由第二

7、段第三句可知，把水果蔬菜摆放在第一购物区会使顾客非常开心，促使他们在接下来的购物行程中购买垃圾食品。故选C项。］2・AccordingtoParagraph3,whichofthefollowingencouragescustomerstobuy?A.Openingthestoreearlyinthemorning・B・DisplayingBritishwinesnexttoFrenchones・C・Invitingcustomerstoplaymusic.D・Fillingthestorewiththesmelloffreshbrea

8、d.答案D［细节理解题。第三段讲述了第二个营销策略，抓住顾客的感官，分别讲述了用烤面包的香味吸引顾客和用音乐促销的例子。故选D项。］3・WhatistheCaliforniabuildefsstoryint