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1、Module5ALifeinSport①Theycalledhimtheprinceofgymnasts-Whenheretiredattheageof26,hehadwon106goldmedalsinmajorcompetitionsacrosstheworld・Theyincludedsixoutofsevengoldmedalsatthe1982WorldChampionship,andthreeatthe1984OlympicsinLosAngeles(aswellastwosilverandabronze).LiNingwasthebest.Whensports
2、journalistsmetin1999tomakealistofthegreatestsportsmenandsportswomenofthetwentiethcentury,LiNing'snamewasonit,togetherwithfootballerPeleandboxerMuhammadAli.Buteventhoughhehadwoneverythingitwaspossibletowininhissport,LiNingretiredwiththefeelingthathehadfailed.Hewasdisappointedbecausehehadnot
3、performedwellinthe1988SeoulOlympics.②Butitwasthissenseoffailurethatmadehimdeterminedtosucceedinhisnewliffe.Ayearafterhisretirement,LiNingbegananewcareer一asabusinessman.Buthedidn'tforgethissportingbackground・Hedecidedtolaunchanewbrandofsportswear,competingwithglobalgiantslikeNikeandAdidas.H
4、emadetheunusualchoice,foraChineseperson,ofchoosinghisownnameasthebrandmark.ThebrightredlogoismadeupofthefirsttwopinyinlettersofLiNing'sname,LandN.(3)LiNingfssportsclothescameontothemarketatjusttherighttime.Thenumberofyoungpeoplewithmoneytospendwasontheincrease一andsporthadneverbeensopopular
5、.LiNing'sdesignswereattractive,andtheyhadamajoradvantageovertheirbetter-knownrivals一theywerecheaper.ApairofNiketrainers,forexample,couldcostuptofivetimesasmuchasasimilarLiNingproduct.SuccessforLiNingwasguaranteed,anditcamequickly.@Injustafewyears,LiNingwonmorethanfiftypercentofthenationalm
6、arket.TodayaLiNingproductispurchasedeverytenseconds.Buttheclothesarenotonlywornontheathleticstrackorthefootballpitch・Ifyougointoaschooloruniversityanywhere,thechancesareyouwillseestudentsinLiNingtracksuitswiththefamiliarlogO・Thecompanyhasalsogrowninternationally.TheSpanishandFrenchgymnasti
7、csteamswearLiNingclothes,whileItaliandesignersareemployedbythecompanytocreatenewstyles.WheneverChineseathletesstepoutontothetrackduringthe2008Olympics,theywillbewearingLiNingtracksuits.⑤ButLiNing'sgoalwhenheretiredwasnottomakemoney・Hisdreamwastoopenaschoolforg
