资源描述：
《外文翻译新媒体新闻的编辑策略研究》由会员上传分享，免费在线阅读，更多相关内容在工程资料-天天文库。
1、毕业论文（设计）外文翻译题目：新媒体新闻的编辑策略研究系别：人文与传播学院专业：新闻学班级：新闻12甲学号：1292610108学生姓名:刘钦璐指导教师：李蓉二O—五年十一月外文翻译之一SowhydopeopleuseFacebookandTwitter?Usesandgratificationsofsocialmediause作者：DavidLindseyWilliams,AnitaWhiting国籍：TheUnitedStates出处：《StrategicDirection》Volume：31Issue:6,2015原文正文：In2015,there
2、wasnoshortagcofnew,disruptivetechnologiesthreateningexistingmediaandplatfonus.However,therewerealsomanynewformswheretheuseofnewtechnologieswasnotimmediatelyobvious.StraddlingbothofthesesphereswereTwitter"sPeriscopeanditsrivalMeerkat,whichoffereduserssomethingverysimple-tobroadcas
3、t.Butwhattobroadcast?Earlyeffortsdefiedmanypeople，scomprehension-broadcastsappearedofpeoplemakingcoffee,queuing,strokingtheircatsandevensleeping.However,afewsuddenlythreatenedmajordisruptions-livefeedsofsubscription-onlysportsevents,behindthescenesviewsofnationalelectionsandlivef
4、eedsoftornadochasersallpiquedtheinterestofagrowingnumberofheavysocialmediausers.EasygratificationSomanypeopleareleftflummoxedbysocialmedia,whileothersfeelitisanalmostnaturalmediatoimmersethemselvesin.Butwhydousersbotherinthefirstplace?ThisisthecentralquestionposedbyauthorsWhiting
5、andWilliamsintheirarticle:“Whypeopleusesocialmedia:ausesandgratificationsapproachn.Thispaperlooksathowimportantitisformarkctcrstoundcrstandhowpeopleusesocialmediaandgaingratificationfromit,giventhatrelativelylittleisstillknownaboutthephenomenon.Andphenomenonitis,withanestimated$6
6、0billionayearspentbyorganisationsonattemptingtoinfluenceandpersuadepeopleviathemedium.Partofthesuccessofsocialmedia,andwhichcanbeattributccltoitsmeteoricrise,istheabilitytomeasureengcigementofconsumersinavarietyofdifferentways.Uniikeprintmediaadvertising,whereithasbeennotoriously
7、difficuIttomeasuretheimpactofacampaign,Web2.0allowsustomeasurehow,whyandwheremoneyisspentinrelationtoaspecificcampaign.Butcoulditbeusedevenmoresuccessfullywithimprovedunderstandingofhowpeopleactuallyengagewiththemedium?TheoryandpracticeToanswerthisquestion,WhitingandWilliamsuse“u
8、sesandgratificationsthcory”,whichsimplyp
