商务英语教案unit1

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1、CenturyBusinessEnglishUnit1RunningBusinessObjectives:1.toknowsomethingaboutbusiness;2.tounderstandhowtodobusinessasacareerplan;3.tograsphowtobroadenEnglishknowledgeofreadingandwritinginbusinessDifficulties:1.howtocatchsmallorbigbusinessopportunities;2.waysofrunni

2、ngbusinessp;3.languagepointsofbusinessEnglishPeriods:4ProceduresStep1Warm-up:whatisbusiness?1.Tasksstudentstohaveafreetalkaboutbusinesswiththeirpartners.Ss:•…2.definitinofbusiness:Ineconomics,businessisthesocialscienceofmanagingpeopletoorganizeandmaintaincollecti

3、veproductivitytowardsaccomplishingparticularcreativeandproductivegoals,usuallytogeneraterevenue.Theetymologyof“business"referstothestateofbeing,inthecontextoftheindividualaswellasthecommunityorsociety.Inotherwords,tobebusyistobedoingcommerciallyviableandprofitabl

4、ework.Theterm“business'，hasatleastthreeusuages,dependingonthescope-thegeneralusage(above),andthesingularusagetorefertoaparticularcompanyorcorporation,andthegeneralizedusagetorefertoaparticularmarketsector,suchas"therecordbusiness",thecomputerbusiness,or"thebusine

5、sscommunity"——thecommunityofsuppliersofgoodsandservices・Thesingular"business"canbealegally-recognizedentitywithinaneconomicallyfreesociety,whereinindividualsorganizebasedonexpertiseandskillstobringaboutsocialandtechnologicaladvancement.Incapitalisteconomies,busin

6、essesareformedtoearnprofitandgrowthepersonalwealthoftheirowners・Inotherwords,theownersandoperatorsofabusinesshaveasoneoftheirmainobjectives■一receivingofgeneratingafinancialreturninexchangefortheirwork■一theexpenseoftime,energyandmoney.Step2Lead-in1.Listeningpracti

7、ce1・31).Listentothetapesandaskstudentstogettheanswer.2).wordsandexpressions:Tape1：sophisticated:a.富有经验的，狡诈的，世故的perceptive：a.敏锐的，有洞察力的,敏感的dressshirt：礼服衬衫，男式口衬衫Americanlinen：美国亚麻（布）benefitpackage：福利待遇profitsharing：利润分享，分红（制）tuitionreimbursement：学费报销，免学费annualbonus：

8、年终奖金discountpasses：优惠票，打折票sponsored:a.赞助的，资助的markup:涨价，利润上涨dentalcare：牙齿护理pricetag：价格标签，标价surfacequality：表面质量，外观要求precisely：ad•恰恰，精确地buck:n.美元Tape2:full-servic