Walmart商业计划书英文

《Walmart商业计划书英文》由会员上传分享，免费在线阅读，更多相关内容在工程资料-天天文库。

1、Wal-MartBusinessPlanningTeammember:Contents1.Companyprofile1.AnalysisofstrategicenvironmentExteriorcircumstanceanalysisInternalcircumstanceanalysisa)Resourceb)Capacityc)Corecompetitivenessd)SWOTanalysis2.Strategyplana)Thebusinesslayerstrategyb)Differentiationstrategy3.DevelopmentsinChinaa

2、)Difficulttoreducecostoflogisticssystemb)NoobviouslyadvantagesonInformationsystemc)Ignorelocalizationmoretimes4.Suggestionsonimprovementa)KnowmoreaboutChinesemarketanddosomechangesb)Clampdownonthelogisticsdistributioncenter1.CompanyProfileWal-Martistheworldslargestretailer.In1962,SamWalto

3、nandhisbrotheropenedthefirstWal-MartinArkansasRogers.Wal-Martmadeaveryuniquebusinessideathatusinglowprices,friendlyservicetowinthefavorofcustomers・WithWal-Martexpanding,Wal-Mart^businessphilosophyandmarketingstrategyhasbeenfurtherimproved.WecansaythatWal-Martcanachievesuchgreatsuccesswith

4、theirsupplychainenvironmentalscienceprocurementmanagement.2.AnalysisofCompanyStrategicEnvironmentExternalenvironment1•Generalenvironmentsa)PopulationenvironmentItseemsthatonthemacroeconomicenvironment,theglobalpopulationisstillrising,especiallyfordevelopingcountriessuchasChina・InNanjing,r

5、apidpopulationgrowthandtheincreasingnumberofpopulation,atthesametimeastheimprovingprocessofurbanization;theurbanresidentpopulationwasconcentratedtrend.Growingpopulationandthecentralizationofthepopulationlivingenvironmentprovidehugeopportunitiesfortheretailindustry.b)EconomicenvironmentChi

6、nesegovernmentprovidespeacefuldevelopingenvironmentandaproactivefiscalpolicy,makingtheChineseeconomywassteadyandfastdevelopment.Meanwhile,thepercapitapurchasingpowerhasincreasedandpeople'slivingstandardshavebecomeincreasinglydemandingwhichmakespeoplehaveincreasinglyhighlevelsofconsumption

7、.So,goingshoppinginWal-Marthasbecomeausualappearance.c)SocialandculturalenvironmentWal-MartemphasizetheconceptandvaluethatAllforOneandOneforAILWal-MartthinkstheirbiggestbossesarecustomersandstandinginthecustomerpointofviewtoputforwardsomeconceptsthatEverydayLowPrice