2018版高中英语（人教版）选修9同步教师用书：Unit5PeriodⅠ单元预习课

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1、Unit5InsideadvertisingPeriod单元预习课阶段1导读一话题美文（赏析美文领悟话题）形形色色的广告是我们生活中的一个部分，那么你知道广告制作者应该运用哪些技术来制作广告吗？•Repetition：Someadvertisersconcentrateonmakingsuretheirproductiswidelyrecognized.•Bandwagon（潮流）：Byimplyingthattheproductiswidelyused,advertisershopetoconvincepotentialbuyer

2、stougetonthebandwagon”.•Testimonials（推荐）：Advertisersoftenattempttopromotethesuperiorqualityoftheirproductthroughthetestimonyofordinaryusers,experts,orboth.uThreeoutoffourdentistsrecommend...vThisapproachofteninvolvesanappealtoauthority.•Pressure：Byattemptingtomakepeopl

3、echoosequicklyandwithoutlongconsideration,someadvertisershopetomakerapidsales,"Buynow,beforethey'reallgone!”•Appealtoemotion：Varioustechniquesrelatingtomanipulating（操纵）emotionareusedtogetpeopletobuyaproduc匸Apartfromartisticexpressionintendedtoprovoke（驱使）anemotionalreac

4、tion,threecommonargumentativeappealstoemotioninproductadvertisingarewishfulthinking,appealtoflattery（I何谀），andappealtoridicule（愚弄）•Appealstopityareoftenusedbycharitableorganizationsandappealstofearareoftenusedinpublicservicemessagesandproducts,suchasalarmsystemsoranti-b

5、acterialspray,whichclaimprotectionfromanoutsidesource.•Association：Advertisersoftenattempttoassociatetheirproductwithdesirableimagerytomakeitseemequallydesirable.Theuseofattractivemodels,apracticeknownassexinadvertising,picturesquelandscapesandotheralluringimagesiscomm

6、on.Alsousedare“buzzwords"withdesiredassociations.Onalargescale,thisiscalledbranding.•Advertisingslogans：Thesecanemployavarietyoftechniques；evenashortphrasecanhaveextremelyheavy-handedtechnique.•Controversy：AsintheBenettonpublic让ycampaign.•Guerillaadvertising：Advertisin

7、gbyassociation.Doneinsuchawaysothetargetaudiencedoesnotknowthattheyhavebeenadvertisedto,buttheirimpressionoftheproductisincreased(ordecreased)ifthatistheintentoftheadvertiser.思考两个诱思问题1.Whydoadvertiserswanttoimplythattheproductiswidelyused?2.Howmanykindsoftechniquesofma

8、nipulatingemotiondotheadvertisersuse?【答案】1.Advertisershopetoconvincepotentialbuyersto"getonthebandwagon'9.2.Fou匚阶段2预学