广告英语的翻译技巧

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1、毕业论文OnTranslationTechniquesofAdvertisementEnglish广告英语的翻译技巧19教务处制Abstract:Intheglobaleconomicprosperityoftoday,advertisementhasalreadypenetratedintoeveryaspectofsociallifeandbecomeanindispensableparttopeople’slife.IntheprocessofintroducingforeignproductstothedomesticconsumersorintroducingC

2、hineseproductstoforeignconsumers,advertisementplaysacriticallyimportantrole.AdvertisementEnglishemergesandformsakindofspecialapplyinglanguage.Itisnotonlyakindofeconomicactivity,butalsoakindofEast-Westculturalexchange.Asuccessfultranslationofanadvertisementwillnotonlybestconveytheoriginali

3、nformation,butalsoreflectthecharacteristicoftheproductadvertised,attractconsumersandleadthemtoproducedesireofpurchaseaswell.ThispapermainlyintroducesthelanguagecharacteristicsofadvertisementEnglish,translationprinciplesofadvertisementEnglish,difficultiestranslatorsmaymeetwhentranslatingad

4、vertisementsandfinallystatesvariouskindsofcommontranslatingtechniquesthroughexamples.Keywords:advertisingtranslation,advertisementEnglish,translationprinciple,translationtechnique19ContentsIntroduction………………………………………………………………………………………..11.TheStudyofAdvertisement……………………………………………………………………2

5、1.1TheAdvertising…………………………………………………………………………..21.2TheFunctionofAdvertising……………………………………………………………..21.2.1TheMarketingFunction……………………...……………………………….……….21.2.2TheCommunicationFunction………………………………………………………...21.2.3TheEconomicFunction………………………………………………………………..31.3AdvertisementText………………………

6、………………………………………………31.4TheFeatureoftheAdvertisementText…………………………………………………..31.4.1ConciseinStyle………………………………………………………………………..31.4.2CreativeinLanguage………………………………………………………………….31.4.3FigurativeinSpeech…………………………………………………………………...32.TheTranslationPrinciplesofAdvertisementEnglish……………………………………

7、...42.1Smoothness………………………………………………………………………………42.2Conciseness………………………………………………………………………………42.3Attractiveness…………………………………………………………………………….53.DifficultiesinTranslatingAdvertisements……………………………………………………53.1.DifferenceintheFormofCharacter…………………………………………………….53.2Diff