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1、历年六级阅读真题练习[11]历年六级阅读真题练习Questions26to30arebasedonthefollowingpassage:Tounderstandthemarketingconcept,itisonlynecessarytounderstandthedifferencebetweenmaxketingandselling・Nsconcentratottoomanyyearsago,mostindustriecegoodsandthenconvertthemintomoney.edprimarilyndthen
2、relieasmuchofthendsellingfoMarketitsofconsumereferencesainggoodsthaonsumerapprwhichsimplyteveriseasiersanddealensumerwantsontheefficidonzzpersuassegoodsaspocusesonthenng,ontheothrs.Itbeginsnddemandsoftwillsatisfoachisknownmeansthatinesttoproducrsfirstendetobuyandth
3、eentproductiivesalesmanssible・Sucheedsoftheseerhand,focuwithfirstanconsumersanythem・Thiseasthemarketsteadoftryieorbuyforreavortofindongoaboutmakonofgoods,aship〃tomoveproductionaIlertoprodusesonthewanalyzingthepdthenproducye~on—the~cingconcept,ngtosellwhasale,themak
4、utwhatthecoingitavalla.bleforpurchase.Thisconceptdoesnotimplythatbusinessisbenevolent(慈善的)orthatconsumersatisfactionisgivenpriorityystwosidestandthecustoradeoccurs・owever,recothroughundestrikingexaeconsumerprolachangedtnceofthenewublicbroughsicCoke,whioverprofitioe
5、verybusinmer-andeachSuccessfulmgnizethatthrstandinganmpleoftheimesenteditseheflavorofiflavorbyasitaboutapromchwasthenmaingCustomerruled!26.Themarketinpassageis,inessence,_nacompany.Tesstransactmustbesatiserchantsandesurestroutdcateringtoportanceofclfinmid-198tsdrin
6、k・Thegnificantpoptrestoratirketedalonggconceptdisherearealwaion-thefirmfiedbeforetproducers,hetoprofitiscustomers・Aateringtoth5,whenCocaCnon-a.ccepta.rtionoftheponoftheClassidethenewKcussedintheA)thepracticeofturninggoodsintomoneyB)makinggoodsavailableforpurchaseC)
7、thecustomer-centredapproachD)aformofpersuasivesalesmanship27.Whatwasthemainconcernofindustrialistsbeforethemarketingconceptwaswidelyaccepted?Questions26to30arebasedonthefollowingpassage:历年六级阅读真题练习gconcept,whichsimplymeansthatinsteadoftryingtosellwhateveriseasiestto
8、produceorbuyforresale,themakersanddealTounderstandthemarketingconcept,itisonlynecessarytounderstandthedifferencebetweenmarketingandselling・Nottoo