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1、PRACTICEVERSION–ADVANCEDPROBLEMSOLVINGTESTMcKinsey&CompanyJanuary20011Instructionsforcandidates.(Consideryouranswertoeachquestioncarefully,asaccuracyisimportantaswellasamountcompleted.¶Thetestcontains1businesscase.Thecasehastwo“teams”,eachwithfivequestions
2、,makingatotaloftenquestionsinthetest.Ensurethatyoureadthebackgroundtothecasecarefully.¶Thequestionsaremultiplechoice.Youmustselectonecorrectanswerforeachquestion.¶Markyouranswerbycirclingitontheanswersheetprovided.Ensurethatyouareusingthecorrectanswersheet
3、fortheparticularcaseyouareworkingon.¶calculatorsareallowedinthistest.Paperisprovidedforworkingsout.¶Youhave45minutestocompletethistest.2CaseI–FijiColaAspartofatwoveryluckyMcKinseyteams,youaresenttoFijitoworkonaprojectforFijiCola,whichissoldonlyonVitiLevu,t
4、hemainislandofFiji,butistheleadingbrandofcolaonthisisland.FijiCola’ssaleshavebeendroppinginrecentyearsduetotheentryofseveralrivalbrandsofsoftdrinksintothemarket.Asaresult,FijiColaareconsideringexpandingsalestotheotherislandsintheFijianarchipelago.TheaimofT
5、eamAistoworkoutthepotentialamountofcolathatcouldbesoldinthewholeofFijiandinvestigatehowFijiColaiscurrentlysold,whileTeamBwillinvestigateandaimtoimproveproductionefficiencyforFijiCola.TEAMA83%81%75%62%51%48%198519881991199419972000EFig1:FijiCola’sMarketShar
6、einVitiLevu1985-2000(Estimate)198519881991199419972000ETotal$2.72m$2.77m$2.71m$2.81m$2.88m$2.90mColaSalesinVitiLevu31.HerearesomepiecesofinformationwhichtheManagingDirectorofFijiColasayshecouldobtainforyou:IThenumberofCola-producingfactoriesintheentireFiji
7、anarchipelagoIITheaveragenumberoflitresofcolaproducedperfactoryIIIAnestimateoftheaverageconsumptionofcolaperpersoninVitiLevuIVTheresultsofamarketingsurveyonFijiColaperformedin1998VThepopulationofFijiWhichofthefollowingsetsofinformationwouldbemostusefultoyo
8、uinworkingouthowmuchcolacouldbesoldinthewholeofFiji?AI,IIBIV,VCI,II,IVDIII,VEI,II,III2.IninvestigatingsomeofthespecificreasonswhycompetitorbrandsarewinningmarketsharefromFijiCola,BobSunshine,FijiCola’ssalesan
