智能手机营销方案

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1、SMARTPHNESMARTMARKETING18283224TABLEOFCONTENTSOverviewSmartphoneLivingSmartphoneMarketingSmartphoneFuturesConclusionsOVERVIEWInanincreasinglymobileworld,theSmartphonehasbecomealifestyle-changingdevice.TheSmartphoneisthefirstdevicetoprovideinstantaccesstotheinternetandonlineinf

2、ormationresourceswhereverconsumersgo.Time-starvedconsumerssaythatSmartphonesimprovetheirqualityoflifebyallowingthemtomultitaskon-the-move.Formarketers,thiscreatesanewopportunitytomaintaincontactwithconsumersthroughoutthedayandinfluencepurchasedecisionsinwaysneverbeforepossible

3、.UniversalMcCannandAOLpartneredwithQuestus,aleadinginteractivemarketingandresearchfirm,toconductanextensivemulti-phaseresearchprojectexamininghowSmartphonesareinfluencingAmericanlifestylesandmediaconsumption.Thisresearchreportanalyzestheintersectionbetweenconsumermediausage,lif

4、estyleandpurchasepreferences.SMARTPHONELIVING563MM19MMTHESTUDY:LIVING•MARKETING•FUTURES270MMUSmobilesubscribersaccessmobilewebaccessmobilewebonweeklybasisWHOMDIDWESPEAKWITH?Approximately1800participantswereselectedforthisstudybasedupontheirfrequentuseofSmartphonedevices,withn

5、earlyallparticipantsindicatingtheyaccessthemobilewebatleastseveraltimesperweek.Thestudyalsoincludedasampleof“leadusers,”whowereaskedtokeepdailyusagediaries.isnot,126hype.1OFEVERY7MINUTESOFMEDIACONSUMPTIONTODAYISTHROUGHAMOBILEDEVICE14%‘MobileIt’sasocialtransformation.IT’SMORET

6、HANMOBILETheSmartphoneisconsideredagreatconvenienceformanyAmericans,enablingthemtoaccessinternetcontent,applicationsandservicesanywhereandanytimeandtohaveaconstantlinkwiththeirsocialcircles.It’smorethanamediumoftransmission;it’sthepreeminenttoolforbothsocialcommunicationandda

7、ilylifemanagement.OFSMARTPHONEUSERSREPORTSATISFACTIONUSINGTHEINTERNETONTHEIRMOBILEDEVICES7TheSmartphoneisthebiggesttechnologyshiftsincebroadband,representingatrulylifestyle-changinginnovation.ConsumersenjoytheirSmartphonesandhowtheyimprovetheirqualityoflife.8MOBILEISPERCEIVED

8、ASCUTTING-EDGEMEDIA&ASSOCIATEDWITHBEINGACTIVE,TIMELY&CURRENTCuttingE