The-Voice-of-China中国好声音英文介绍评析-news-reportppt课件

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1、Canyouguesswhatmytopicis?WelcometotheVoiceofChinaTheseriesispartofTheVoiceTVShowandisbasedontheNetherlandsprogramTheVoiceofHollandwonbyBenSaunders.TheVoiceisamultinationalsingingcompetitiontelevision.TheseriesstartedintheNetherlandsasTheVoiceofHollandin2010.Manyothercountrieshaveadaptedtheformat

2、andbeganairingtheirnationalversionsin2011and2012.TheoriginofVOCPopularmusicMorethan40countriesintheworldhasitsownTheVoice.Format赛制Theshow'sformatfeaturesthreestagesofcompetition.LiveStageShowsInthefinalphase,theremainingcontestantscompeteagainsteachotherinlivebroadcasts.Thetelevisionaudienceandt

3、hecoacheshaveequalsayindecidingwhomovesontothefinal4phase.Withoneteammemberremainingforeachcoach,thecontestantscompeteagainsteachotherinthefinalwiththeoutcomedecidedsolelybypublicvote.TheEndFinally,eachcoachwillhavehis/herbestcontestantleftstandingtocompeteinthefinals,singinganoriginalsong.Fromt

4、hesefour,onewillbenamed"TheVoice"—andwillreceivethegrandcashprizeofarecordingcontract.StartingwiththeU.S.version,thecoachesusuallyperformtogetherinthefirstepisode.ThetrendofTheVoice其实除了中国之外，全世界都陷入好声音的魅力无法自拔，《中国好声音》的原版“THEVOICE”世界各地开花，《美国之声》、《英国之声》、《澳洲之声》、《韩国之声》、《德国之声》，可以说，全世界都在转椅子。Actuallybeside

5、sChina,peopleallovertheworldareobssessedinthecharmofTheVoice.TheoriginalversionofThevoiceofChina----TheVoice,isbecomingpopularthroughouttheworld.VOA在美国版中，选手的来源相当多元，有司机、有军人、有自由职业者，甚至还有专业歌手为他们伴唱。网友发现风靡全美的《美国偶像》中的众多选手也一一亮相《美国之声》。TheVoiceofAustralia主持人不播广告。《澳洲之声》的主持人，全程没有播过广告。节目的收益仅仅通过选手歌曲彩铃下载等途径来实现

6、。ThevoiceofUKThevoiceofHolland(Kids)brandstrategiesofVOC品牌策略WhatarethebrandstrategiesthatsupporttheThevoiceofChina'spersistentattractiontothesociety?支撑《中国好声音》吸引眼球的品牌策略有哪些?1.Meetingtheneeds(迎合需求)TheVoiceofChinaprovidetheaudiencewithmoreoriginalTVshowandofferussomethingmoreclosetoourlifewithlotsof

7、impressions.一反选秀节目的“恶俗、毒舌、冷酷、拜金、富二代、造假”等卖点，给观众提供新颖的节目形式和更贴近生活、朴实无华的感动。2.AccurateJudgements定位准确Thejudgesselectcontestantsbytheirvoiceratherthantheirappearance.不以貌取人，只用声音打动人，而明星导师们选取学员的标准也一律以“好声音”为评判。这样的定位，简单，可操作。3.HighStandar