会议活动策划sprite activation program

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1、Sprite2001ActivationProgramPreparedbyLeoBurnett30October,2000上海会议策划公司http://www.eventer.cn/善达公关ObjectivesSupportandbeinsynergywiththenewbrandpositioningTobeconsistentwiththecorebrandvaluesofSpriteTocreatesignificantimpactandcut-throughinthemarketplaceCrea

2、teotherformsofactivitiesapartfromtheplannedSpriteMusicChartandNBAroadshowsNewPositioningStatement雪碧，解渴够爽；无需花巧本来简单的事情用不着把它复杂化。喝汽水也一样，何必太多花巧，道理连篇。雪碧的柠檬口味，爽劲透心；透明的外表，晶亮凉快。带来彻底的舒爽感受。其实喝汽水解渴够爽就好。SpriteBrandValuesStraightForwardIndependentTrustworthycompanionHo

3、nestConfidenttomakeownchoiceComfortablewithwhotheyareSociableSpriteIntrinsicValuesRefreshingSoothingTransparent(crystalclear)BubblesThirstquenchingLemonlimeNaturalConsiderationsAsourcreativeconcepton“Nofuss,Straightforward”hasnotbeendevelopedyet,theideasi

4、nthisproposalhavebeendevelopedbasedonthebrand’sattitudeandorthebrand’sintrinsicvalues.Shouldthecampaignfeatureacelebrityor“famous”achieverorpersonalityitmaygretalyaffectthechoiceofprogramProposedideasAdventureTourLoyaltyProgramSimple-NoFussHomeContestIndo

5、orSkiLuckyDrawOutwardBoundSpriteGreenCampaignProposedideasAdventureTourLoyaltyProgramSimple-NoFussHomeContestIndoorSkiLuckyDrawOutwardBoundSpriteGreenCampaignAdventureTourTheProgramOverallMechanicsNationwideexecutionThreelevelsofpromotionSecuremediapartne

6、rtocreatenoiseandextendthecoverageTheTourPresetastartingandendingpointProvideallbasicnecessitiestothecandidatesCandidatestodesignhowtocompletetheirrouteTheProgramChannelSpecificRecruitmentcentersatoutletsRedemptioncentersduringleveltwoConductminipartiesdu

7、ringlevelthreeLogisticsLevelOne:Instantwin-freeSpriteRecruitmentwithproofofpurchaseintargetchannelsmailinselfdescriptionandhowyoufitintothetourSetupcollectionboxesatretailstocollectLevelTwo:PremiumredemptionwithproofofpurchaseCandidatesselectionforthetour

8、LogisticsLevelThree:AdventureTourTV/PrintCoverageMiniPartiesconductatdifferentchannelssurprisevisitbyprogramMCinteractivegamesonspotLoyaltyProgramTheProgramOverallMechanicsCitylevelexecutionPointaccumulationmechanic