The_Price_of_Plurality

《The_Price_of_Plurality》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。

1、ThePriceofPluralityChoice,DiversityandBroadcastingInstitutionsintheDigitalAgeEditedbyTimGardamandDavidA.L.LevyPublishedbyReutersInstitutefortheStudyofJournalismDepartmentofPoliticsandInternationalRelationsUniversityofOxford13NorhamGardensOxford,OX26PSreuters.institute@politics.ox.ac.ukIndividua

2、lchaptersCopyright©therespectiveauthorsofeachchapter2008EditorialmaterialandnotesCopyright©ReutersInstitutefortheStudyofJournalismoftheUniversityofOxford2008Themoralrightsoftheauthorshavebeenasserted.Allrightsreserved.Nopartofthispublicationmaybereproducedordisseminatedortransmittedinanyformorb

3、yanymeans,electronic,mechanical,photocopying,recordingorotherwise,orstoredinaretrievalsystem,orotherwiseusedinanymannerwhatsoeverwithouttheexpresspermissionofthecopyrightowner.ISBN978–0–95–588890–8EditedbyTimGardamandDavidA.L.LevyCoverdesignbyRobinRoberts-GantLayoutandPrintbyOxuniprintContentsP

4、refacevEdRichardsChiefExecutive,OfcomTheStructureandPurposeofThisBookviiTimGardamandDavidLevy1.ThePurposeofPlurality11TimGardam2.DoesPluralityNeedProtectingintheNewMediaAge?232.1.PluralityandtheBroadcastingValueChain–RelevanceandRisks?25RobinFoster2.2.LessonsfromtheFirstCommunicationsAct36David

5、Puttnam2.3.PluralityPreserved:RethinkingtheCasefor41PublicInterventioninaNewMediaMarketJohnWhittingdale2.4.PublicPurposeversusPluralism?46PatriciaHodgson2.5.Plurality:WhatDoWeMeanbyIt?WhatDoWeWantfromIt?51SimonTerringtonandMattAshworth3.CantheCurrentSystemBeReformed?ViewsfrominsidetheBroadcaste

6、rs’Tent593.1.TheCuriousOutsider61PeterDale3.2.TheBBC,ViewedfromInsideandOut65SamirShah3.3.TheRemainingIncentivesforCommercialPublicServiceBroadcasting69PeterIbbotson3.4.Plurality:MakingRoomforCompetition73JaneLighting4.CantheCurrentSystemBeReformed?ViewsfromoutsidetheBroadcasters’Tent794.1.IsPl

7、uralityreallytheissue?81PeterBazalgette4.2.HowtoFundPublicServiceContentintheDigitalAge86DavidElstein4.3.PluralityandtheSustainabilityoftheBritishProductionIndustry91SteveMorrison4.4.TheFertileFallacy:NewOpportunitiesforPublicServ