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1、OnlineandCrossOnlineandCross--channelchannelmarketing&servicesmarketing&servicesLuxuryBrandsLuxuryBrandsSHANGHASHANGHAÏÏNovember8thNovember8th––9th9th––10th,201010th,2010WhydowetalkaboutdigitalWhydowetalkaboutdigitalmarketingforLuxuryBrands?marketingforLuxuryBrands?Chinaisprojectedto
2、becomethethirdlargestconsumerofluxuryproductsandservicesbythemiddleofthedecade(source:Bain&Co)Inthenext5to7years,Chinawillbetheworldlargestluxurymarket(source:BCG)ProjectedGrowthRateofLuxuryMarketsbyRegion15%ChinaOtherAsiancountries10%XJapanAmericas4%3%EuropeJapan-3%ROW2%WW4%Chinaran
3、ksNChinaranksN°°1innumberofinternetusers,still1innumberofinternetusers,stillwithahighpotentialforgrowthwithahighpotentialforgrowthAverageGrowthRateinternetusersinthelast10years300%Africa11093170011%250%Russia59700000MiddleEast43%63240946200%30%China420000000Brazil32%150%75943600Turkey
4、3500000038%45%India81000000100%SpainLatinAmerica2001442907%2909398463%35%69%France50%44625300NorthAmericaGermany26624450065123800UK79%5144210077%0%SouthKorea20040060080010001200140039440000Japan81%99143700Population78%DigitalAdsSpendingwillenjoyadoubleDigitalAdsSpendingwillenjoyadoubl
5、edigitgrowthrateintheyearstocomedigitgrowthrateintheyearstocomeOnlineAdvertisingSpendingWorldwide2008–2014inBillions$and%change10011%9011%8015%97708711%Billions$12%79602%6962505455402008200920102011201220132014Source:eMarketerWhilemostotherAdMediawillhaveaflatorWhilemostotherAdMediawi
6、llhaveaflatordeclininggrowthratedeclininggrowthrateAdvertisingSpendingWWbymedia–MillionsUS$Cagrbymedia2,622Videogames13.8%500TradeMagazines-2.3%17,43OutofHome1.1%1,58830,48416,25228,07Radio-2.9%40026,87128,611Directories-3.8%28,66133,279ConsumerMagazines-1.1%29,19129,818Internet:7.7%8
7、6,72830058,717Newspaper-3.9%%91,8220092,671100TV0%168,414149,076020092013Source:PriceWaterHouseDuringthelast5years,LuxuryBrandshaveDuringthelast5years,LuxuryBrandshavedevelopedincreasingdigitalmarketingdevelopedincreasingdigitalmarketinginitiativesinitiativesImprovingcompanyImproving
8、compa
