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1、Unit5TradeTeachingobjectives1.Masterthekeywordsandstructures;2.Learntheslogansofsomefamouscompanies;3.Learnthereasonwhypeopletradeandthebenefitfrominternationaltrade4.Getknowledgeofsalesconfirmation5.Mastersometermsinbusiness6.Practicelisteningandspeakingabili
2、tyofnegotiatingaboutprice.TeachingFocuses1.Vocabularyabsolute,alternative,avenue,beinclinedto,benefit,betteroff,comparative,confirmation,consumer,contract,exchange,legal,likewise,makesense,opportunity,participate,principle,process,regardlessof,stipulate2.Struc
3、ture①ittakessb.sometimetodosth.eg:Ittakesthelawyerlesstimetotypelettersthanitdoestheassistant.②the+adj./adv.比较级…,the+adj./adv.比较级…表示“越…越…”eg:Themoreconsumersthereareinthemarket，thegreatertheabilityofeachcountrytospecializeinwhatitdoesbest.3.SkillsHowtopromotes
4、alesTeachingProcedure1.Warming-up2.StudyofReadingA3.StudyofReadingB4.StudyofListening&Speaking5.StudyofWriting6.Mini-project7.LanguageLab8.Self-studyRoomTimeAllotment8PeriodsWarming-upTask1Workinpairs.DiscusswithyourpartnerandmatchslogansA-Hwithpictures1-8.Obj
5、ective:Sscanidentifytheslogansofsomefamouscompanies.Steps:1.Ssreadwarming-uptask1.2.Gothroughslogansa-hwithSs.3.AskSstomatchthesloganswiththepictures.4.Givethekey.5.Timepermitting,encourageSstobrainstormmoreslogans.Backgroundinformation1.Whatisaslogan?Aslogani
6、samemorablemottoorphraseusedinapolitical,commercial,religiousandothercontextasarepetitiveexpressionofanideaorpurpose.Slogansinadvertisingareclaimedtobethemosteffectivemeansofdrawingattentiontooneormoreaspectsofaproduct.2.CompanyintroductionNikeInc.isamajorpubl
7、icly-tradedsportswearandequipmentsupplierbasedintheUnitedStates.itistheworld’sleadingsupplierofathleticshoesandapparel(服装)andamajormanufacturerofsportsequipment.AppleInc.,isanAmericanmultinationalcorporationwithafocusondesigningandmanufacturingconsumerelectron
8、icsandsoftwareproducts.PanasonicisaninternationalbrandnameforJapaneseelectricproductsmanufacturerMatsushitaElectricIndustrialCo.,Ltd.UnderthisbrandMatsushitasellsplasma(等离子)andLCD(
